
Marketing & Events Director
4 weeks ago
Title:
- Marketing and Events Director F&B Industry
(This position is responsible for the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising for F&B outlets.)
Location:
Qualifications:
Experience:
- Minimum 10 years of experience in Marketing Communications / Public Relations or 6 years of experience in a similar capacity
Skills:
- Excellent reading, writing and oral proficiency in English language.
- Proficient in MS Excel, Word, & PowerPoint.
- Excellent interpersonal and communication skills.
- Detail-oriented and highly reliable in thorough execution and follow-through.
- Ability to work well in stressful & high-pressure situations
Roles and Responsibilities:
- Develop strong understanding of brand guidelines across all areas and ensuring implementation across all communication channels to meet brand standards.
- Execution of marketing communication strategy across all marketing channels.
- Implement a comprehensive Digital Marketing and Social Media strategy to increase brand awareness.
- Develop campaigns and maintain media list.
- Establish good working relationships with local and international media and host media familiarizations.
- Implementation of marketing partnership, public relations and promotional campaigns to create awareness, drive revenue.
- Execute media placements for F&B brands through news releases and personal contacts.
- Develop F&B promotions; release to press and/or target audience.
- Explore valuable media trades where appropriate.
- Maintain the media gallery with up-to-date imagery and press releases.
- Develop engaging media-rich content for distribution to the media/social media platforms. Monitor news coverage and circulate internally.
- Establish PR & Communications programs that will benefit F&B strategies and initiatives.
- Engaging with the Food and Beverage team in the development, strategizing collaboration in partnership leveraging the calendar of events. Offering creativity in partnership or promotion to drive F&B sales, with collaterals and promotions in place.
- Plan and execute partnerships, brand collaborations to maximize opportunities to promote our F&B brands.
- Manage and execute all printed, digitally, photography or communication.
- Arrange and manage photography for events and promotions.
- Willing to work beyond office hours, weekends/public holidays as and when is required by the Management.
- Perform other reasonable duties assigned by the Management.
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