Expansions Manager
3 weeks ago
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As Expansions Manager, you will be responsible for identifying, launching, and scaling Malaeb's presence in new markets. You'll own the end-to-end expansion strategy — from market research and pitch acquisition to local team recruitment and go-to-market execution. This is a high-impact, fast-moving role for someone who thrives in building from the ground up.
- Research and analyze new markets for expansion across the GCC, MENA, and beyond
- Build and present business cases for launching in target cities, including competitive landscape, user potential, and revenue forecasts
- Develop go-to-market plans tailored to each city or country, aligned with Malaeb's brand and goals
- Identify and onboard new sports venues and facilities in the target market (football, padel, and beyond)
- Build strong relationships with pitch owners and operators to secure partnerships and exclusivity
- Collaborate with operations and product teams to ensure a smooth onboarding process for venues
- Source, hire, and train local ambassadors or city managers to support operational needs on the ground
- Set clear goals and accountability frameworks for new hires to ensure early traction and adoption
- Create playbooks and knowledge-sharing processes to standardize market rollouts
- Manage the full lifecycle of city launches, from preparation to first bookings
- Partner with marketing to activate the local community through social campaigns, events, and local influencers
- Track KPIs (e.g. venue activation, user acquisition, bookings, retention) to optimize market entry strategies
- Analyze market-specific data and provide insights to drive decision-making and continuous improvement
- Identify blockers and propose solutions to accelerate growth or improve operational efficiency
- Collaborate with product and tech teams to prioritize localization or market-specific features
As Expansions Manager, you will be responsible for identifying, launching, and scaling Malaeb's presence in new markets. You'll own the end-to-end expansion strategy — from market research and pitch acquisition to local team recruitment and go-to-market execution. This is a high-impact, fast-moving role for someone who thrives in building from the ground up.
Key Responsibilities: Market Strategy & Entry- Research and analyze new markets for expansion across the GCC, MENA, and beyond
- Build and present business cases for launching in target cities, including competitive landscape, user potential, and revenue forecasts
- Develop go-to-market plans tailored to each city or country, aligned with Malaeb's brand and goals
- Identify and onboard new sports venues and facilities in the target market (football, padel, and beyond)
- Build strong relationships with pitch owners and operators to secure partnerships and exclusivity
- Collaborate with operations and product teams to ensure a smooth onboarding process for venues
- Source, hire, and train local ambassadors or city managers to support operational needs on the ground
- Set clear goals and accountability frameworks for new hires to ensure early traction and adoption
- Create playbooks and knowledge-sharing processes to standardize market rollouts
- Manage the full lifecycle of city launches, from preparation to first bookings
- Partner with marketing to activate the local community through social campaigns, events, and local influencers
- Track KPIs (e.g. venue activation, user acquisition, bookings, retention) to optimize market entry strategies
- Analyze market-specific data and provide insights to drive decision-making and continuous improvement
- Identify blockers and propose solutions to accelerate growth or improve operational efficiency
- Collaborate with product and tech teams to prioritize localization or market-specific features
- 4–6 years of experience in business expansion, operations, partnerships, or similar roles (startup or marketplace experience preferred)
- Proven track record of launching new markets or products from scratch
- Strong project management and cross-functional coordination skills
- Excellent negotiation and relationship-building abilities
- Highly analytical with the ability to build and interpret market models and dashboards
- Fluent in English; Arabic is a strong advantage
- Willingness to travel as needed to support local market launches
- Familiarity with the sports ecosystem, particularly grassroots football or padel
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionBusiness Development and Sales
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