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Senior marketing officer

1 month ago

Manama, Manama, Bahrain Floward Full time
Job Title : Sr. Marketing Officer Reporting To: Country Head (Bahrain)Job Purpose: This role focuses on executing robust on-ground marketing activities, including community events, activations, and Corporate Social Responsibility (CSR) initiatives that reflect and celebrate the vibrant cultural diversity of Bahrain. Reporting directly to the Lead Country Marketing Manager, the successful candidate will ensure these activities are seamlessly integrated into Floward's overall marketing strategy, emphasizing local cultural nuances. This position is ideal for individuals skilled in orchestrating impactful offline marketing campaigns that solidify a tangible brand presence and foster deep community engagement in Bahrain. Job Responsibilities: Event Planning and Execution: Oversee the planning and execution of community events and activations, ensuring they align with Floward's brand values and meet strategic marketing goals. Offline Marketing Campaigns: Develop and implement offline marketing campaigns that effectively engage the local community and enhance brand visibility. Cultural and CSR Initiatives: Design and lead CSR projects and marketing campaigns that resonate with the local community, showcasing the unique cultural heritage of Bahrain. Direct Reporting and Strategic Alignment: Work directly under the guidance of the Country Head to align on-ground marketing efforts with the broader marketing strategy. Local Stakeholder Engagement: Establish and nurture relationships with local influencers, partners, and community leaders to enhance Floward's market presence and community integration. Qualifications and Needed Experience : Experience: 4-6 years of relevant marketing experience, particularly in event planning, campaign coordination, and execution within Bahrain or similar markets. Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is an added advantage. Skills: Fluency in English and Arabic, with a strong understanding of the cultural nuances specific to Bahrain. Proven ability in planning and executing large-scale events, coupled with robust organizational and project management skills. Ability to work collaboratively across various teams, ensuring alignment with central marketing strategies on both digital and creative fronts. Excellent communication and interpersonal skills, critical for cultivating relationships with a diverse array of stakeholders and partners. A dynamic and innovative approach to marketing, capable of adapting strategies to meet the unique challenges and opportunities of the local market. About Floward Floward is the leading online flowers and gifting company in the Middle East and the UK. Our company was founded in 2017, and within five years we expanded our operations to include nine countries. At Floward, we pride ourselves on creating a seamless and innovative experience for our customers and we love making the process of sending flowers and gifts as enjoyable as receiving them. We make sure to source our flowers daily from the best ethical growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We are known for our flower arrangements, but we made great partnerships with local and international brands in all our communities to offer our clients a wide range of gifts including chocolate, perfumes, cakes, jewellery, and more. Operating in 44 cities in nine countries across the MENA region and London, UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure that gifts and arrangements arrive fresh to the customer. To know more about us; Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Technology, Information and Internet
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