Social Media Specialist
7 months ago
**Title**:
- Social Media Specialist
**Location**:
- Bahrain
**Qualifications**:
- Bachelor's degree in Communications, Marketing, Business, New Media or Public Relations is preferred
**Experience**:
- Minimum 2 years in the same field.
**Skills**:
- Excellent writing, editing, presentation, and communication skills.
- Proficiency in using social media analytics tools and able to interpret the results and take action to increase the effectiveness of social media campaigns.
- Strong knowledge of web design, web development, CRO and SEO.
- Good understanding of major marketing channels and experience in community management.
- Positive attitude, detail-oriented with good multitasking and organizational ability.
Fluency in English.
**Roles and Responsibilities**:
**Campaign Development**:
- Plan and execute creative campaigns to promote company products, increase brand awareness, and drive sales.
- Collaborate with marketing team members to integrate social media campaigns with other promotional activities and marketing strategies.
**Content Creation**:
- Plan and produce compelling social media posts tailored for each of our accounts, aligning with our brand voice and marketing objectives.
- Create a consistent publishing schedule and manage content calendars to ensure a steady stream of content across social platforms.
**Social Media Management**:
- Manage and oversee social media content while ensuring a cohesive social media message and brand voice.
- Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
**Performance Analysis**:
- Monitor and report on the performance of social media campaigns and content.
- Analyze, review, and report on effectiveness of campaigns to maximize results.
**Community Engagement**:
- Foster community engagement, respond to comments, and facilitate social media conversations.
- Stay up to date with the latest social media best practices and technologies.
**Collaboration and Coordination**:
- Work with other departments to ensure brand consistency and to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
- Coordinate with the sales team to create marketing campaigns that work across different channels and support sales initiatives.
**Influencer Collaboration**:
- Identify and build relationships with prominent influencers and thought leaders in our space. Aim to create partnerships that help amplify our brand message and reach a wider audience.
- Develop and execute influencer marketing strategies and creative campaigns.
- Coordinate with influencers to create compelling content that aligns with our brand messaging and campaign goals.
- Office hours will be from 11:30 PM until 08:00 PM
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