Digital Marketing Specialist

2 months ago

Manama, Bahrain Talent Pal Full time

Lola, make your dreams come true

Sprinkle your occasions with joy by combining the beauty of creative decorations with personalized touches in your dream cake, from the size, flavor, colors, and cake decorations, including Photo-Cake... ensure that your unique celebration becomes an extraordinary memory.

**Job overview**:
We are seeking a highly motivated and talented Advertising & Marketing specialist to join Lola marketing team. As a **Digital Marketing Specialist you** will play a crucial role in executing advertising campaigns and developing creative strategies to drive brand awareness and increase sales. You will collaborate with cross-functional teams to ensure the successful implementation of marketing initiatives and deliver captivating content that resonates with our target audience.

**Qualifications**:

- Bachelor's degree in marketing, Advertising, or a related field.
- Proven work experience in advertising or a similar role.

**Responsibilities**:

- Develop and execute innovative advertising campaigns across various channels, including digital, print, and social media platforms.
- Conduct market research to identify target audience and market trends and utilize findings to inform advertising strategies.
- Collaborate with creative teams to develop visually appealing and compelling advertisements that align with the brand's image and messaging.
- Monitor and analyze the performance of advertising campaigns, measure key metrics, and provide insights to optimize future campaigns.
- Manage the advertising budget effectively and allocate resources to maximize ROI.
- Build and maintain relationships with external partners, such as media agencies, publishers, and influencers, to ensure successful collaboration on advertising campaigns.
- Stay up to date with industry trends and emerging technologies to identify new advertising opportunities and approaches.
- Establish goals and objectives to reach our customers through appropriate marketing channels (digital and traditional)
- Identify and establish partnerships and sponsorships to enhance brand visibility and reach.

**Requirements**:

- In-depth understanding of advertising principles and best practices.
- Familiarity with digital advertising platforms, such as Google Ads and Facebook Ads.
- Strong analytical skills and ability to interpret data to drive advertising strategies.
- Excellent communication and collaboration skills.
- Exceptional creativity and ability to develop innovative and unique advertising campaigns.
- Strong organizational and time management skills.
- Knowledge of SEO and content marketing.
- Strong communicator
- Ability to work both independently and in a team
- Eager to learn
- Friendly and pleasant personality that is able to lead with empathy and patience

This job has been sourced from an external job board.

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