Brand Executive

1 week ago

Manama, Bahrain Talent Pal Full time

**INSPIRE | EXHILARATE | DELIGHT**

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

**What you'll be doing**
- Support in-store marketing activations are properly conducted
- Build and maintain Supplier/Retailer relationships in order to build a strong working relationship
- Communicate with Retailers to assess their needs and provide assistance in satisfying those needs
- Address Retailers queries about products, prices, availability, product uses, and services
- Cascade and distribute monthly sales target by POS
- Conduct store visits to monitor POS performance and adherence to SOP
- Supervise the sales process by following up on orders, deliveries (and collections)
- Ensure that payment and collection of receivables is done in a timely manner
- Monitor market conditions, product innovations, and competitors' products, prices, and sales
- Support in-store marketing activations are properly conducted
- Ensure in store stock replenishment in the appropriate shelves/counters, at appropriate times
- Oversee the ordering and replenishment of all goods to avoid running out of stock and process orders if necessary
- Maintain a running inventory through sales promotions in coordination with backoffice team
- Ensure merchandising guidelines have been met for all brands
- Implement on the field launches / animations in line with backoffice team
- Handle the set-up of POS events, following the trade marketing guidelines
- Participate in the recruitment and training of sales team
- Encourage and motivate the sales teams to carry out events and achieve sales objectives
- Help in defining an optimal event schedule considering local and cultural events
- Send event reports and results to management (quantitative report, qualitative information & key learnings)
- Participate in setting up the yearly strategic plan and budgets
- Participate in strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity)
- Coordinate with the Marketing team; recommend marketing mix for existing shops and new openings
- Receive allocated yearly budget and monitor the budget achievement in coordination with Finance
- Monitor and direct daily operations to ensure that goals and objectives are met in term of sales targets, margin and profit and take corrective action when necessary
- Approve Brand mix and oversee smooth implementation of opening, closing and renovation of stores and/or counters and often get involved with the demand planning
- Maintain smooth relationships with the suppliers/brand owners and business partners
- Analyze and improve cost effectiveness; prepare ad review budget updates in collaboration with General Manager
- Attend Sales Managers/ Retail Managers meetings to review counter performances: sales achievements, marketing activities, staff training
- Monitor and analyze market trends, competitor activities; provide action plans and follow up on implementation
- Understanding of key performance indicators (KPIs) relevant to brand management and ability to measure the return on investment (ROI) of marketing and sales initiatives. Proven ability to lead and inspire a team, with strong people management and mentoring skills.

**What you’ll need to succeed**
- Strong English and Arabic Communication
- Excel Proficiency
- Retail & Distribution Commercial Knowledge
- People Manageme

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