Brand Manager
4 months ago
We are looking for a superstar, self starter, sarcastic, driven and creative Brand Manager to join our team and help us grow our food and beverage portfolio. You will be responsible for developing and executing marketing strategies that increase brand awareness, customer loyalty, and sales performance for a multi brand operator.
As a Brand Manager, you will work closely with product development, marketing and external teams to ensure that our offerings meet the needs and expectations of our target markets. You will also oversee the design and production of promotional materials, such as packaging, advertising, social media, and events.
To be successful in this role, you should have a solid background in food marketing, branding, and consumer research. You should also have excellent communication, analytical, and project management skills. You should be able to manage relationships and expectations as well as collaborate with external partners and stakeholders.
**Responsibilities**:
- Analyze market trends, consumer preferences, and competitive activities to identify opportunities and challenges for our food brands
- Develop and implement brand strategies and marketing plans that align with our business goals and vision
- Manage the budget and allocation of resources for marketing campaigns and activities
- Coordinate the development and launch of new products or product extensions, ensuring that they meet customer needs and quality standards
- Supervise the design and production of marketing materials, such as packaging, advertising, social media, and events
- Monitor and measure the effectiveness of marketing campaigns and activities, using key performance indicators (KPIs) and return on investment (ROI) metrics
- Provide feedback to the marketing team and external agencies or partners
- Build and maintain strong relationships with internal and external stakeholders, such as product development, growth, media, influencers, and customers
**Requirements**:
- Ability and willingness to learn and adapt.
- Proven experience as a Brand Manager or similar role in the food industry
- Knowledge of food marketing principles and practices, such as branding, positioning, segmentation, targeting, pricing, etc.
- Knowledge of SEO, social media algorithms, and analytics
- Familiarity with food product development and innovation processes
- Proficiency in market research methods and tools, such as surveys, focus groups, online platforms, etc.
- Experience in managing marketing budgets and resources
- Ability to create and execute effective marketing campaigns across different media and platforms
- Excellent communication, presentation, and negotiation skills
- Strong analytical, problem-solving, and decision-making skills
- Creative thinking and attention to detail
If you think you have what it takes to be our brand manager, please send us your resume, and a cover letter - if you’re feeling awesome, explaining why you are the perfect fit for this role. We look forward to hearing from you
**Language**:
- Arabic & English (preferred)
Willingness to travel:
- 75% (preferred)
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