Marketing Executive

1 week ago

Manama, Bahrain Informa Markets Full time

**Company Description** Company Description**

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Located in the heart of the Gulf, Bahrain is home to a well-established and growing exhibition industry. Leading consumer brands including Jewellery Arabia and the Autumn Fair, sit alongside our specialised energy portfolio including MEOS GEO and KOGS, attracting audiences of over 150,000 annually.

The recently opened, state-of-the-art, exhibition venue, new airport and supporting infrastructure provide extraordinary opportunities for growth, reflecting Bahrain’s 2030 Vision. As the kingdom seeks to diversify its economy and expand in economic sectors including tourism, business services, manufacturing and logistics, we, at Informa Markets, are well placed to help realise the Vision through the international trade and inward investment, delivered through a thriving events industry.
**Job Description** The Role**

**Job Summary & Responsibilities**

**Key Performance Indicators**

Work with the Marketing Manager and wider marketing team to deliver successful marketing campaigns for exhibitions in line with agreed KPI's
- Delivery of marketing campaigns in line with business objectives set by Marketing/Event Director
- Adherence to timelines and budgets
- Marketing KPI report

**Main Responsibilities**

**Planning and Campaign Management**
- Work with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives.
- Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
- Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance.
- Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed.
- Raise PO’s and maintain budget trackers
- Appoint and manage external suppliers.
- Based on previous performance, work with CRO, and digital marketers to develop website content to maximise relevant traffic and conversion.
- Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels.
- Become part of a culture of testing and metrics-driven decision making in the team.

**Analysis and Insight**
- As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.
- Share relevant insights with marketing manager to drive revenues or pursue new opportunities.
- Analyse and report trends over time and use these insights to build more effective campaigns.
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc.)
- Work with internal teams to ensure data governance and data management policies are adhered to.
- Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
- Use recommended campaign analytics dashboards daily to monitor performance.
- Become part of a culture of testing and metrics-driven decision making in the team.
- Share case studies with marketers within the team, division and Global Exhibitions.

**Marketing Execution**
- Identify target universe and key segments within target universe.
- Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.
- Monitor and adjust campaign activity based on performance metrics.
- Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites.
- Manage and format any external files for import into the Informa database or fulfilment purposes.

**Marketing Innovation**
- Monitor and share new trends and techniques in both consumer and B2B marketing.
- Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance.
- Perform any other duties commensurate with the grade and level of responsibility.

**Qualifications** Qualifications**
- Educated to degree level or equiv

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