Senior Performance Marketer

4 days ago


Manama, Manama, Bahrain Tarabut Full time

Tarabut is a top FinTech in the MENA region, reshaping the financial landscape through innovation and collaboration. We're seeking a Senior Performance Marketer to lead our performance marketing campaigns, driving customer acquisition, engagement, and retention across search, social media, and other digital channels.

About the Role

You will develop and execute performance-driven marketing campaigns, leveraging data-driven tactics, automation, and lifecycle marketing to improve engagement and retention. You will also drive demand generation across different Tarabut products and markets, ensuring campaigns are tailored to regional dynamics and business objectives.

Key Responsibilities:

  • Develop and execute performance-driven marketing campaigns across paid and organic channels, ensuring alignment with the overall marketing strategy.
  • Own the performance strategy by identifying the right channels to invest in, such as paid search, SEO and affiliate marketing, to maximise reach and impact.
  • Drive lead generation, nurturing, and conversion programs through data-driven tactics, automation, and lifecycle marketing to improve engagement and retention.
  • Manage and optimise the website as a key demand-generation and conversion tool, ensuring content, SEO, and UX align with business objectives.
  • Own and deliver marketing automations to ensure seamless execution of lead generation, nurturing, and lifecycle programs, driving efficiencies and improving campaign performance across all channels.
  • Work closely with commercial teams to own and optimise outbound email marketing strategies, ensuring campaigns are tailored to engage prospects, nurture relationships, and generate new leads that align with overall business objectives.


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