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Data Science Campaign Strategist

3 weeks ago

Manama, Manama, Bahrain beBee Careers Full time
Job Description:

We are seeking a Senior Campaign Manager to lead our marketing efforts, bringing a data-centric approach to drive impactful campaigns. This strategic role is crucial for designing and executing marketing strategies that leverage advanced data science methodologies.


Key Responsibilities:

  • Develop and execute data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals
  • Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions
  • Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting
  • Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics
  • Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution
  • Stay informed about the latest trends in data science and marketing analytics to ensure we remain at the forefront of data-driven decision-making
  • Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team

Requirements:

  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
  • 7+ years of experience in marketing campaign management with a strong focus on data science applications
  • Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results
  • Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software
  • Expertise in marketing automation platforms and CRM systems
  • Exceptional leadership and communication skills, with the ability to influence and collaborate across teams
  • Ability to think strategically while also being hands-on with campaign execution and analysis
  • Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success