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Data-Driven Marketing Strategist

3 weeks ago

Manama, Manama, Bahrain beBee Careers Full time

Job Description


We are seeking a Data-Driven Marketing Strategist to lead the development and execution of data-driven marketing campaign strategies across various channels. The ideal candidate will have a strong background in data science, advanced analytical models, and targeted marketing efforts.


Main Responsibilities



  • Formulate and execute data-driven marketing campaign strategies that align with customer insights and business goals
  • Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions
  • Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting
  • Utilize data analytics tools to monitor campaign performance metrics and provide actionable recommendations for improvement and refinement of tactics
  • Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution
  • Stay informed about the latest trends in data science and marketing analytics to ensure continuous learning within the marketing team

Requirements



  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
  • 7+ years of experience in marketing campaign management with a strong focus on data science applications
  • Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results
  • Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software
  • Expertise in marketing automation platforms and CRM systems
  • Exceptional leadership and communication skills, with the ability to influence and collaborate across teams
  • Ability to think strategically while also being hands-on with campaign execution and analysis
  • Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success

Key Skills



  • Data science methodologies
  • Advanced analytical models
  • Targeted marketing efforts
  • Data analytics tools
  • Marketing automation platforms
  • CRM systems
  • Data visualization tools

About Us


We value innovative thinking, creativity, and a passion for data-driven decision-making. If you are a driven professional looking to make a meaningful impact in the world of marketing, we encourage you to apply.