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Digital Marketing Strategist
2 weeks ago
We are seeking a skilled Marketing Communication Specialist to lead our marketing efforts and promote the company's brand, products, and services. The ideal candidate will have experience in developing comprehensive marketing strategies, creating engaging content, and analyzing campaign performance.
">- Responsibilities:
- Maintain and enhance the company's brand image and identity by developing clear brand guidelines and ensuring consistency in messaging and visuals across all communication channels.
- Lead the marketing team in developing and implementing integrated marketing campaigns across various channels, including digital, social media, and offline.
- Oversee the creation of compelling and relevant content for marketing materials, including owned websites, social media channels, email newsletters, and other indirect channels.
- Plan and execute advertising campaigns across various media channels, including video productions, social, radio, Google Display Ads, and out-of-home billboards and digital screens.
- Monitor and manage the production and distribution of different marketing materials and collaterals across all channels.
- Develop and manage both SEM and SEO strategy, aligning with internal and external stakeholders to ensure content updates, internal linking architecture, page construction, meta-data content, and other factors to improve search engine ranking.
- Track the performance of marketing campaigns and initiatives, using metrics such as website traffic, lead generation, conversion rates, and ROI. Analyze data to evaluate the effectiveness of marketing strategies and make recommendations for optimization.
- Cross-functional collaboration is essential; collaborate with various departments within the company, including sales, product management, customer service, and IT, to ensure alignment and integration of marketing efforts across the organization.
- Ensure up-to-date content across all channels, updating digital screens, monitoring printing and finalization of materials such as posters, banners, brochures, and other items in retail channels, indirect channels, sponsored events, activations, etc.
- Evaluate campaigns' performance on all channels, recommend enhancements, and monitor implementation to meet KPIs for better future results and ROI.
- Engage and supervise external suppliers, creative agencies, and media agencies to ensure on-time delivery of projects and deliverables.
- Qualifications and Experience:
- Bachelor's degree in Media, Marketing, Business, or any related field.
- 8-10 years of experience in a similar role.
- Skills and Knowledge:
- Microsoft Office Excel and PowerPoint.
- Report writing and presentation.
- Proficiency in Arabic and English languages.
- Marketing, branding, advertising, digital, social media skills, and knowledge.
- Digital expert with strong industry knowledge.
- Research and analysis techniques.
- Telecom knowledge.
- Customer understanding.
- Marketing communication.
- Social Media Management.
- Content Marketing Proficiency.
- Digital Advertising Expertise.