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Senior Marketing Analytics Manager
1 day ago
We're seeking a Senior Marketing Analytics Manager to join our team at RESO. As a key member of our digital marketing department, you will be responsible for leading the development and execution of digital marketing strategies that drive business growth and enhance performance.
The ideal candidate brings extensive expertise in managing digital ecosystems, implementing performance optimization strategies, and contributing to business transformation through innovative digital solutions.
- Develop and implement a comprehensive digital marketing strategy focused on optimizing digital channels, improving user experiences, and ensuring alignment with overall business objectives.
- Identify emerging digital trends (e.g., AI, ML, blockchain) that can be leveraged to optimize operations, reduce costs, and create competitive advantages.
- Assess and elevate the organization's digital maturity by identifying gaps, setting benchmarks, and developing a roadmap for achieving digital excellence.
Key Responsibilities
- Monitor and analyze the performance of digital marketing channels, including paid media, SEO, social media, email marketing, and website traffic.
- Develop comprehensive dashboards and performance reports to track KPIs, ROI, and the effectiveness of digital marketing strategies.
Digital Campaign Optimization
- Identify trends, anomalies, and opportunities to optimize campaigns and maximize marketing ROI.
- Recommend strategies for improving customer engagement, lead generation, and conversion rates across digital platforms.
- Implement A/B testing and multivariate testing to validate hypotheses and refine targeting strategies.
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