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E-Commerce Specialist

2 weeks ago

Manama, Manama, Bahrain RESO Full time
About Us

We at GIG Gulf aim to be the digital insurer of reference in the Middle East and North Africa region. With over 70 years of presence in the region, we have developed a strong reputation as a reliable insurance provider. Our commitment to responsible and sustainable operations sets us apart from our competitors.

We operate in 13 markets across the region, catering to the needs of corporates, SMEs, and individual customers. Our diverse and inclusive workforce of over 800 employees from more than 60 nationalities enables us to deliver exceptional customer experiences.

We are focused on achieving Regional Growth, Customer Experience, and Digital Transformation. To achieve this, we are constantly investing in innovative technologies and talent development programs.

E-Commerce & Digital Brand Development
  • Create and execute a comprehensive e-commerce marketing strategy that drives online sales and customer engagement.
  • Enhance the GIG Gulf brand's online presence through compelling storytelling and targeted digital campaigns tailored to the insurance industry.
  • Optimize our website and digital touchpoints to provide a seamless customer journey and increased conversions.
  • Leverage data and analytics to improve customer acquisition, retention, and lifetime value.
Digital Media Buying & Performance Marketing
  • Design and implement multi-channel marketing campaigns to maximize our digital reach.
  • Collaborate with media agencies to optimize campaign performance, CPC, CTR, and ROAS.
  • Use A/B testing and data-driven insights to enhance campaign effectiveness.
Customer Relationship Management (CRM) & Engagement Strategies
  • Develop and manage CRM strategies to drive customer engagement, retention, and loyalty.
  • Collaborate with cross-functional teams to enhance personalized communication and automation.
  • Optimize the use of CRM tools to track and enhance customer interactions.
Local Market Expertise & Adaptation
  • Develop tailored marketing strategies based on in-depth knowledge of the Bahrain, Oman, and Qatar insurance markets.
  • Ensure all campaigns resonate with local audiences, including language and cultural nuances.
  • Conduct competitive analysis and customer insights research to stay ahead of market trends.
Team Collaboration & Work Environment
  • Work closely with the broader Digital & Marketing team to align e-commerce initiatives with GIG Gulf's overall marketing strategy.
  • Collaborate with the product, UX, and technology teams to enhance online offerings and user experience.
  • Support sales teams with digital lead generation and conversion strategies.
Key Qualifications
  • Industry Expertise: 3-5 years of experience in general insurance, financial services, or a related sector.
  • Regional Knowledge: Strong understanding of the Bahrain, Oman, and Qatar digital landscapes, including regulatory aspects and consumer behavior.
  • E-Commerce & Digital Marketing: Proven experience in eCommerce brand building, digital advertising, and customer acquisition.
  • CRM & Data Analytics: Expertise in CRM tools, customer segmentation, and engagement strategies.
  • Media & Performance Marketing: Strong grasp of digital media buying, SEO/SEM, paid search, social media, and content marketing.
  • Analytical Thinking: Ability to interpret campaign data, customer insights, and ROI metrics to drive decision-making.
  • Detail-Oriented: Strong attention to detail, ensuring accuracy and quality in marketing execution.
  • Language Skills: Proficiency in Arabic and English is required.
  • Collaboration: A team player who thrives in a fast-paced, high-performance Digital & Marketing team environment.