Digital Engagement Strategist
5 days ago
GIG Gulf, part of the Gulf Insurance Group (GIG), is a leading composite insurer in the Middle East and North Africa.
The ideal candidate for this role will have experience in customer engagement, marketing automation, CRM, or digital marketing, preferably in insurance or financial services.
Responsibilities include developing and executing omnichannel engagement campaigns, utilizing marketing automation tools such as Click Dimensions, MoEngage, and WhatsApp marketing platforms.
The successful candidate will be responsible for ensuring all messaging is on-brand, engaging, and localized for Arabic and English audiences.
- Develop and execute customer engagement campaigns across Email, WhatsApp, Push Notifications, and SMS.
- Utilize Click Dimensions, MoEngage, and other marketing tools to automate and optimize campaigns.
- Monitor and enhance campaign deliverability, open rates, and conversion metrics.
Data-Driven Optimization:
- Leverage analytics and A/B testing to assess the effectiveness of campaigns.
- Segment customers based on behavior, demographics, and engagement data to drive personalized communication.
- Continuously analyze campaign performance to identify trends and optimize content, timing, and targeting.
Key Skills:
- Mastery of marketing automation tools including Click Dimensions, MoEngage, WhatsApp marketing platforms.
- Experience in CRM, customer engagement, and digital marketing.
- Ability to work in a fast-paced environment and collaborate effectively across teams.
- Familiarity with HTML and email design principles.
- Fluent in Arabic and English (written and spoken).
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