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Strategic Digital Marketing Lead
3 weeks ago
A highly sought-after Sr. Digital Marketing Strategist is required to spearhead the development and execution of comprehensive digital marketing campaigns across multiple platforms, driving growth while ensuring alignment with business objectives.
**Job Description:**
We're seeking a seasoned professional to collaborate closely with senior leadership to define marketing objectives, key performance indicators (KPIs), and success metrics for all digital initiatives. The ideal candidate will oversee the end-to-end development of digital marketing campaigns, ensuring they are data-driven, leveraging insights from analytics to optimize performance and maximize return on investment and optimize CPAs.
The selected individual will take ownership of the digital marketing budget, ensuring effective allocation of resources across channels for maximum impact. Key responsibilities include analyzing campaign data, using data-driven insights to continuously optimize campaigns for better efficiency and effectiveness, conducting A/B testing to refine messaging, creative assets, and targeting strategies to improve conversion rates, presenting campaign strategies, performance reports, and actionable insights, managing relationships with external agencies and vendors to ensure timely delivery of high-quality work, including leading weekly status meetings and ensuring that agency partners meet agreed-upon KPIs.
Required Skills and Qualifications:
- Strong track record of value-added work (conversion cost optimization) on large-scale lead generation campaigns
- Minimum of 2-6 years of experience in digital marketing roles with a focus on strategy development and performance campaign execution
- Past experience in top marketing agencies
- Strong understanding of performance channels and campaign optimization methods
- Ability to present complex data in a clear and actionable manner
