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Digital Growth Strategist
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The Digital Growth Strategist will be pivotal to drive sustainable business growth by leveraging data-driven insights to enhance customer engagement and retention. This position focuses on developing and implementing strategies that optimize customer journeys, increase lifetime value, and foster brand loyalty.
Key Responsibilities- Analyze customer behavior and preferences to identify growth opportunities and design customized solutions that align with the company's digital transformation goals.
- Work closely with the analytics team to leverage customer segmentation, conduct impact analysis & enhance solutions.
- Develop strategies along with a solution development roadmap that supports in achieving the department's growth KPIs.
- Employ Product-led Growth (PLG) principles to scale digital app engagement via gamification, service acquisition/x-sell, and new journeys that are personalized to the customer profile.