Ecommerce Marketing Expert

9 hours ago


Manama, Manama, Bahrain Sharaf DG Full time
Job Description

We are seeking a highly skilled Ecommerce Marketing Expert to join our team at Sharaf DG. In this role, you will be responsible for developing and driving marketing initiatives that drive customer lifetime value through various programs to bring customers back for repeat purchases.

The successful candidate will have core ecommerce experience and a proven track record of content, conversions, and retention rate optimization in past stints. Key Performance Areas (KPAs) & Principal Accountabilities include:
  • Total customer base, new customers added for the month, and quality of customer base (contact details, customer profile, past purchase history)
  • Generating insights & customer segments based on past purchase history and create hypothesis of future purchase patterns
  • Relevant offers to drive the above segments to purchase – and measure offtake of these offers
  • Develop campaigns to bring these customers back to purchase regularly at Sharaf DG, and create campaigns to win back lapsed customers

Key Responsibilities:
  • Execute offline/online marketing activities, events, launches etc.
  • Liaisoning with government bodies and customer survey/feedback/grievances
  • SEO/SEM strategies

Metrics:
  • % repeat buyers, % lapsed customers recovered, average ticket size, total customer base, estimated CLV of this set, email open, click & purchase rates
  • Timeliness and accuracy of product cataloguing and content
  • Content management, Quality of images, video and copy on the website
  • Creating & implementing a calendar of events and themes for the website
  • Work with other members of the digital marketing team to ensure that the calendar is followed for acquisition, conversion and retention to meet each KPI – and correct content is distributed for each of these
  • Work with the merchandising team to get relevant offers & products for each theme on the calendar

Requirements:
  • Strong numerical & analytical ability to be able to identify and solve problems
  • Follower and increase the FB/Instagram following……4000 per month


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