Digital Trade Activations Manager

1 week ago


Manama, Manama, Bahrain RESO Full time

The Sales Support & Marketing Executive at RESO will be responsible for driving sales growth through effective sales support and marketing activities.

Responsibilities:
  • Sales Support Strategy: Develop and execute sales support strategies to drive sales growth, customer engagement, and brand awareness.
  • Content Creation & Curation: Manage content creation and curation across various channels to enhance brand visibility and customer relationships.
  • Sales Enablement: Collaborate closely with the sales team to provide sales enablement tools, training, and support to drive business results.
  • Influencer Engagement: Build and maintain relationships with key influencers to elevate brand presence and reputation.
  • Digital Marketing Strategy: Design and implement digital marketing strategies to drive website traffic, improve brand recognition, and increase online engagement.
  • Social Media Campaigns: Develop and execute successful social media campaigns to boost brand awareness, expand reach, and foster a strong online community.
  • Event Planning & Execution: Plan and execute meetings, events, conferences, and trade shows to facilitate connections, drive business outcomes, and showcase RESO's expertise.
  • Seasonal Calendar Optimization: Work closely with Category & Brand Managers to optimize seasonal calendars, ensure timely preparations, and maximize business performance.
  • Marketing Partnership: Partner with the marketing team to enhance internal communications, improve visual displays, and drive cohesive messaging.
  • Promotional Kit Development: Design and oversee the creation of approved promotional kits to effectively engage customers and promote RESO's offerings.
  • Activity Evaluation & Reporting: Create comprehensive reports evaluating the success of trade activities and maintain historical data for future reference and strategic decision-making.
  • Liaison & Coordination: Serve as a liaison between Category Managers, Brand Managers, and the sales department, as well as other corporate functions, to ensure seamless communication and coordination.
  • Promotion Planning & Analysis: Prepare promotional discounts, assess their profitability, and inform business decisions.
  • Cross-Functional Support: Provide support to Category and Brand Managers, ensuring alignment between marketing and other functions for efficient execution and business outcomes.
Requirements:
  • Proven experience in marketing, trade activities, and digital marketing.
  • Strong organizational and communication skills.
  • Ability to manage multiple projects and deadlines effectively.
  • Proficiency in content creation and social media platforms.
  • Knowledge of event planning and coordination.
  • Strong understanding of budgeting and financial reporting.
  • Ability to build and maintain relationships with key stakeholders and influencers.


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