Senior Brand Strategist
6 days ago
Company Overview:
Alzayani Investments is a diversified group with a rich history dating back to 1977. With a focus on industrial manufacturing, the company has expanded into various sectors, including automotive, real estate, food and beverages, and venture capital.
Job Description:
As a Senior Brand Strategist, you will play a vital role in shaping and executing marketing strategies that drive growth and brand awareness. Your primary responsibility will be to improve the overall brand position and customer experience.
Main Responsibilities:
- Conduct market research and customer surveys to assess demand, brand positioning, and awareness
- Evaluate marketing campaigns and monitor competitor activity
- Comply with HMC marketing guidelines
- Develop marketing opportunities and prepare photo shoots
- Manage the production of marketing materials, including leaflets, posters, and flyers
- Maintain and update mailing database through SAP
- Formulate sales and marketing programs to ensure best return on investment
- Grow and develop the supplier database via SAP
- Liaise and build relationships with stakeholders, including customers, suppliers, and colleagues
- Prepare market share reports for FM brands monthly
- Analyze pricing positions
- Contribute to and develop long-term marketing plans and strategies
- Liaise with ad agencies for developing brand, tactical, and corporate campaigns
- Handle PR activities and interaction with PR agencies
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of proven experience in a senior marketing role, preferably within the automotive sector
- Strong understanding of marketing principles and practices
- Excellent communication, presentation, and interpersonal skills
- Proficiency in digital marketing tools and technologies
- Analytical mindset and ability to interpret and analyze data
- Excellent teamwork and leadership abilities
- Ability to work independently and as part of a team
- Fluency in English and Arabic
Benefits:
- Competitive salary and benefits package
- Opportunities for career development and growth within the company
- Dynamic and diverse work environment
- Supportive and collaborative team
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