Digital Insurance Marketing Strategist

4 days ago


Manama, Manama, Bahrain RESO Full time

At RESO, we are seeking a talented Digital Insurance Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive e-commerce marketing strategies to drive online sales and customer engagement.

About the Role

We are looking for an experienced professional with a strong understanding of the insurance industry and digital landscapes in Bahrain, Oman, and Qatar. Your expertise in e-commerce brand building, digital advertising, and customer acquisition will enable us to enhance our online presence and reach new customers.

In this role, you will work closely with our cross-functional teams to design and implement multi-channel marketing campaigns that maximize digital reach and drive conversions. You will also leverage data and analytics to improve customer acquisition, retention, and lifetime value.

  • Develop and execute comprehensive e-commerce marketing strategies to drive online sales and customer engagement.
  • Enhance the GIG Gulf brand's online presence through compelling storytelling and digital campaigns tailored to the insurance industry.
  • Optimize website and digital touchpoints to ensure a seamless customer journey and conversion.
  • Leverage data and analytics to improve customer acquisition, retention, and lifetime value.
  • Design and implement multi-channel marketing campaigns (search, social, display, programmatic, and affiliate marketing) to maximize digital reach.
Requirements

To succeed in this role, you will need:

  • A strong understanding of the insurance industry and digital landscapes in Bahrain, Oman, and Qatar.
  • Proven experience in e-commerce brand building, digital advertising, and customer acquisition.
  • Expertise in CRM tools (Salesforce, Hub Spot, or equivalent), customer segmentation, and engagement strategies.
  • Strong grasp of digital media buying, SEO/SEM, paid search, social media, and content marketing.
  • Ability to interpret campaign data, customer insights, and ROI metrics to drive decision-making.
  • Proficiency in Arabic and English.
What We Offer

As a Digital Insurance Marketing Strategist at RESO, you will have the opportunity to work on challenging projects, collaborate with a talented team, and develop your skills in a fast-paced and dynamic environment.



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