Digital Analytics Strategist
4 days ago
About The Role
We are seeking a Digital Analytics Strategist to drive our organization's data-driven decision-making by managing digital analytics tools, generating actionable insights, and optimizing digital channel performance.
Main Responsibilities & Duties:
- Data Management & Integration:
- Data Collection Process Management:
- Oversee the setup, configuration, and maintenance of digital analytics platforms.
- Manage data collection processes, ensuring accuracy, consistency, and compliance with data governance standards.
- Integrate analytics tools and data sources to create a comprehensive digital performance measurement framework.
- Performance Analysis & Insights:
- KPI Monitoring and Analysis:
- Monitor key performance indicators (KPIs) and digital metrics across platforms to assess campaign effectiveness and user behavior.
- Analyze data trends to uncover insights and opportunities for optimization.
- Provide recommendations to improve digital experiences and drive conversions.
- Collaboration & Strategy Development:
- Partnership with Marketing, Product, and BI Teams:
- Partner with marketing, product, and BI teams to align analytics strategies with business goals.
- Develop and present dashboards, visualizations, and performance reports for stakeholders.
- Contribute to the creation of data-driven strategies for customer engagement and retention.
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