Social Media

We're looking for a
strategic, creative, and culturally attuned Social Media & Content Specialist
who can turn scrolls into stops and likes into loyalty. You'll work across both
internal accounts and select client brands
, driving growth, engagement, and brand consistency across platforms, from ideation to publishing, and analytics to optimization.

Role Overview

The Social Media & Content Specialist at
The Collective Creative Agency (TCCA)
plays a pivotal role in shaping how our clients, and our own brand, show up online. This is a hybrid role combining
creativity, consistency, and content-savviness
to develop, execute, and optimize content strategies across major social platforms.

As a key member of the marketing team, you will take ownership of content calendars, lead engagement efforts, and ensure all digital content aligns with brand objectives and voice. You'll collaborate across departments, from creative and video to client servicing, to deliver content that not only performs but also connects.

This role is ideal for someone who is
equal parts strategist and storyteller
, thrives in fast-paced environments, and is passionate about turning ideas into digital content.

Key Responsibilities:

Content Creation & Management (60%)

• Plan and execute monthly content calendars across Instagram, TikTok, LinkedIn, and other platforms
• Coordinate with creative and video teams to ensure timely delivery of assets
• Write and adapt captions with clarity, purpose, and creativity
• Review and submit posts for approval, maintaining brand tone and visual consistency
• Manage community engagement: respond to DMs, comments, and escalate issues

Campaign Execution & Paid Strategy (20%)

• Develop and execute paid social media campaigns (Meta, LinkedIn, etc.)
• Collaborate with internal teams on campaign strategy and messaging
• Monitor ad performance and optimize based on data-driven insights

Analytics & Optimization (20%)

• Track and report on KPIs: engagement rate, reach, impressions, follower growth, etc.
• Use insights to improve content performance and guide future strategy
• Stay ahead of trends, algorithms, and emerging platforms

Qualifications & Skills

• 2 to 4 years of experience managing social media platforms (agency experience preferred)
• Portfolio or samples of written captions and visual content
• Strong copywriting and storytelling skills
• Familiarity with tools like Meta Business Suite, Notion, Trello, Buffer, Later, or similar
• Understanding of audience behavior across different platforms
• Confidence in analytics (Meta Insights, Google Analytics, etc.)
• Strong collaboration skills, you'll work closely with designers, editors, and account managers

Bonus Points For

• Experience working in a
  creative/advertising agency
• Video editing or Reel/TikTok creation skills
• Canva or basic Adobe Suite design experience
• Experience working with influencers or creators