Director of Sales

About You

To be considered for this role, you must have extensive experience in sales and marketing at manager/director level within the hospitality industry. You must demonstrate experience in creating a Sales and Marketing Strategy implementation plan and seeing this bring results to the business. Experience in developing sales strategies and implementing a sales and revenue plan. Be able to develop new sales strategies. Have a strong commercial focus with a thorough understanding of revenue and yield principles. Strong leadership and people management skills to be able to lead a team competently. Previous work experience in GCC.

About the Benefits

Besides generous F&B benefits and reduced hotel rates across our hotels globally, this role has excellent employee benefits making the role attractive to high performers and any applicant who like to associate her/himself with one of the most luxurious brand in the hospitality industry.

About Jumeirah

Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different brand promise.

Its award winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 23 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.

About the role

An exciting opportunity has arisen for a highly talented Director of Sales & Marketing to join the Pre-opening team in Sales & Marketing at Jumeirah Gulf of Bahrain Resort.

Your key responsibilities will include:

• To increase occupancy, average rate and profits of the hotels through planning, guidance and training of hotel sales personnel.
• To represent the sales functions and needs of the hotels in the development of the Company's business development strategies.
• To develop and implement a well-defined and focussed Sales Plan with specific activities for each market.
• To establish and maintain active working relationships with selected key accounts via individual account management sales plans.
• To plan and implement the marketing communications strategy within agreed marketing communications plan and budget for the hotel
• To define and target markets to be solicited utilising data contained in the CRM system and develop an appropriate sales solicitation strategy for both domestic and international markets for corporate, leisure and conference & incentive market segments.
• To prepare the budget and Sales & Marketing plans.
• Development of e-commerce/direct sales and marketing promotions / third party initiatives
  
  Management:
  
   
• To implement and oversee the sales account management system.
• To establish sales targets and highlight any variances with actual sales figures and recommend what action should be taken to remedy significant variances.
• To assist in the setting of personal targets for the field sales team and regularly review to ascertain individual performance.
  
  To maintain personal contact with key customers and to back up the activities of any member of the sales team when required.
• To conduct regular department communication meetings involving the sales and marketing team to ensure effective communication takes place for both day to day and strategic issues for both hotels.
• To ensure that all sales and marketing colleagues have the product knowledge and tools with which to do their job effectively.
  
  Sales Duties:
  
   
• To co-ordinate and attend specific industry events and trade shows.
• To initiate and escort targeted client familiarisation trips.
• To assist in PR activities when appropriate.
• To oversee and manage regular direct mail campaigns as per the Sales Plan
• To develop and execute sales programmes with travel partners and clients, aimed at increasing market awareness and room night targets.
• To conduct product training to agents in line with the Regional Sales Plan.
• To maintain strong working relationships within all Jumeirah hotels, ensuring prompt, informative replies to enquiries, quality lead generation and to provide thorough details on qualified accounts.
• To keep abreast of, and report on, market trends, competitor activities and client feedback in month end reports.
  
  Marketing Duties:
  
   
• Actively and consciously promote the brand in all customer dealings
• Direct and liaise with all external agencies
• Advertising creative development and media planning
• Oversee management of database / direct mail activity
• Oversee management of photographic/film shoots
• Production of all hotel collateral adhering to brand standards set by Jumeirah
• Oversee management of both hotel websites, marketing and proprietary web sites
• Copy Writing as required
• Support, plan and maximize on PR opportunities – agency liaison, media relations, compiling press materials as required, relationship building with key tourism bodies and affiliates, eve
• Develop Marketing & Media Plans/budgets
  
   

Standard:

•  To assist in the building of an efficient team of employees by taking an active   interest in their welfare, safety and development.
• To ensure that all employees report for duty punctually wearing the correct attire and name badge at all times.
• To ensure that all employees provide a friendly, courteous and professional service at all times
• To assist in the training of employees ensuring that they have the necessary skills to perform their duties with the maximum efficiency and in the most productive manner.
• To supervise the employees within the department, ensuring that the correct standards and methods of service are maintained as stated in the Hotel and Department Operations Manuals.
• To ensure that the Department's operational budget is strictly adhered to and that all costs are controlled and expenditure approved.
• To ensure that all employees have an understanding of and adhere to the hotel's rules and regulations and in particular the policies and procedures relating to Fire, Hygiene, Health and Safety.
• To comply with local legislation and be conversant and act in accordance with any such matters relating to your department.
• To respond to any changes in the department as dictated by the needs of the industry, company or hotel operation.
• To be flexible and extend job duties to carry out any other reasonable duties and responsibilities within the job capability as assigned, including redeployment to alternative departments/areas if required, to meet business demands and guest service needs.
• To attend training and meetings as required.
• To conduct and contribute to regular departmental communications meetings.
• To ensure rotas are posted and timesheets are submitted on time.
• To ensure that all employees are treated fairly and consistently as outlined in their terms and conditions of employment, local legislation, and company/hotel policies and procedures.