Director of Public Relations

4 hours ago

Bahrain Four Seasons Hotels and Resorts Full time 60,000 - 120,000 per year

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

On an exclusive island in the heart of the Kingdom's capital, Four Seasons Hotel Bahrain Bay, with its unique architecture, has become an iconic landmark that soars as a destination in its own right, combining the best of a beach holiday and an urban getaway.

About the role

The Director of PR will be responsible for supports the development and execution of marketing and advertising initiatives, including the annual public relations plan. A key focus will be on enhancing the hotel's digital presence through the website, e-newsletters, and other electronic marketing tools.

What you will do

  • Develop innovative publicity strategies to boost awareness and positive perception of the hotel, spa, culinary offerings, services, and team members.

  • Align programs with the marketing plan and leverage spontaneous opportunities.

  • Maximize media exposure through strategic editorial pitches and research, targeting key feeder markets.

  • Maintain strong relationships with media contacts and distribute press releases, media kits, and other PR materials.

  • Assist in crafting and executing a comprehensive annual PR plan aligned with the hotel's marketing strategy, including segment strategies and key initiatives.

  • Utilize electronic marketing platforms to enhance visibility, including eNewsletters, email broadcasts, customized mini-sites, and other digital opportunities.

  • Maintain an up-to-date image and video library.

  • Ensure the Hotel's website is current and aligned with corporate standards, optimizing visual content for media coverage.

  • Adhere to Four Seasons' sales and marketing standards while fostering a collaborative and professional work environment.

  • Ensure all promotional content advertising, direct mail, and collateral reflects Four Seasons' brand image and maintains high standards of professionalism.

What you bring

  • Must have experience as a Director of Public Relations role within a luxury hotel environment to be considered for this position.

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field. A Master's degree is a plus.

  • Proven track record in developing and executing successful PR and marketing strategies

  • Strong leadership and team management skills

  • Excellent written and verbal communication abilities

  • Advanced media relations and crisis communication experience

  • Proficiency in digital marketing tools, content creation, and analytics

  • Strong understanding of brand positioning and storytelling

  • Ability to manage multiple projects and deadlines in a fast-paced environment

  • Familiarity with graphic design and production processes is a plus

  • Tech-savvy with knowledge of CMS platforms, email marketing tools, and social media management

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