
Marketing Manager
1 week ago
About the Role
The client is seeking a dynamic and results-driven Marketing Manager to lead marketing initiatives for their Fitness Center as well as other brands within the Group. The ideal candidate will be a creative strategist with hands-on experience in digital and traditional marketing, brand building, and campaign management. This role requires a strong understanding of the Bahrain and GCC markets, with the ability to develop and execute marketing plans that drive customer acquisition, retention, and brand visibility.
Key Responsibilities
Develop and implement comprehensive marketing strategies for the Fitness Center and other group brands.
Plan and execute digital marketing campaigns (SEO, SEM, social media, email, content marketing).
Manage branding, advertising, and promotional activities across multiple channels.
Conduct market research and competitor analysis to identify trends and new opportunities.
Oversee the creation of engaging content including social media posts, videos, newsletters, and blogs.
Manage relationships with media, influencers, and external agencies to maximize brand exposure.
Organize and promote events, activations, and partnerships to strengthen brand presence.
Monitor and report on campaign performance, ROI, and KPIs.
Support cross-functional teams and collaborate with management on strategic marketing initiatives.
Ensure consistent brand identity and positioning across all group companies.
Requirements
Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).
Minimum 5+ years of proven experience in marketing, preferably within fitness, lifestyle, retail, or F&B sectors.
Strong knowledge of digital marketing platforms (Google Ads, Meta Business Suite, SEO tools, etc.).
Excellent communication skills in English (Arabic is an advantage).
Strong creative, analytical, and project management skills.
Ability to multi-task and manage marketing for multiple brands simultaneously.
GCC market experience is a plus, with a solid understanding of consumer behavior in Bahrain.
Job Type: Full-time
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