Marketing Officer

2 days ago

Manama, Manama, Bahrain Propel Consult Full time
Campaign Development and Execution:
  • Assist in the planning, development, and execution of integrated marketing campaigns across both digital and traditional channels.
  • Manage timelines and coordinate tasks related to campaign execution.
Graphic Design and Branding:
  • Create marketing materials (brochures, flyers, social media graphics, website banners, presentations).
  • Ensure all design elements adhere to brand guidelines and maintain brand consistency.
  • Develop templates and visual assets for various marketing needs.
Content Creation:
  • Develop engaging and informative written content (website copy, blog posts, social media updates, email newsletters, marketing collateral).
  • Adapt content for different platforms and target audiences.
  • Ensure content aligns with brand voice and messaging.
  • Assist in the development of content calendars.
Web Design and Maintenance:
  • Contribute to the maintenance and updates of the company website.
  • Ensure website content is accurate, up-to-date, and visually appealing.
  • Assist with basic website design and layout adjustments.
  • Work with content management systems (CMS) like WordPress.
Multimedia Production Support:
  • Assist in the creation of multimedia content (videos, animations, interactive elements).
  • Coordinate with external vendors or internal teams for multimedia production
Digital Marketing Activities:
  • Support social media management (content scheduling, community engagement).
  • Assist with the execution of email marketing campaigns (list segmentation, email creation, scheduling).
  • Provide support for SEO/SEM initiatives (keyword research, content optimization).
  • Assist with online advertising campaigns.
Traditional Marketing Activities:
  • Assist with the coordination of print advertising (design approvals, placement).
  • Support participation in industry events (logistics, material preparation).
  • Help develop and distribute offline marketing materials.
Performance Monitoring and Reporting:
  • Track key performance indicators (KPIs) for marketing campaigns.
  • Assist in the preparation of regular performance reports.
  • Identify areas for improvement based on data analysis.
Market Research and Analysis:
  • Assist in conducting market research on industry trends and competitors.
  • Gather and analyze data to inform marketing strategies
Requirements:
  • Bachelor's degree in Marketing, Graphic Design, or a related field.
  • 3-5 years of proven experience in a marketing role, with exposure to both digital and traditional marketing.
  • Relevant certifications e.g., CIM/CDMP is a plus.
  • Excellent working knowledge of Adobe Creative Suite, with a strong emphasis on InDesign, Photoshop, and Illustrator.
  • Strong attention to details, problem solving, and presentation skills.
Required Competencies
  • Understanding of design principles (layout, typography, color theory).
  • Solid understanding of social media marketing strategies and best practices.
  • Familiarity with email marketing platforms and campaign management.
  • Basic understanding of SEO and SEM principles.
  • Knowledge of web analytics tools (e.g., Google Analytics) is a plus.
  • Ability to develop and deliver clear and compelling presentations of marketing plans, ideas, and results.

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