Marketing Manager

4 weeks ago

Manama, Manama, Bahrain COREcruitment Full time

Marketing Manager - Bahrain

We have been retained by an international client that is looking for an experienced Marketing Manager with a strong focus on F&B marketing. The Marketing Manager will be responsible for developing and executing marketing strategies to promote food and beverage offerings, increase revenue, and enhance brand awareness, encompassing both traditional and digital channels. The Marketing & Communications Manager is responsible for the development of the marketing strategy, while also overseeing overall management of the department and top-down execution of the strategy.

We are looking for someone with extensive marketing experience, high energy, and a great personality.

Responsibilities included but not limited to:

  • Develop and implement comprehensive F&B marketing plans and campaigns to drive revenue and build brand awareness.
  • Oversee the execution of marketing campaigns across various channels, including digital marketing, social media, email, and events.
  • Develop engaging and compelling content, including promotional materials, social media posts, and website copy, to attract and retain customers.
  • Manage and optimize digital marketing platforms, including social media, email marketing, and website content, to maximize reach and engagement.
  • Analyze marketing performance data to identify trends, measure campaign effectiveness, and make data-driven decisions to improve results.
  • Collaborate with internal teams, including F&B management, sales, and operations, to ensure alignment and effective execution of marketing initiatives.
  • Manage the F&B marketing budget effectively, ensuring that marketing investments generate a strong return.
  • Conduct market research to identify target audiences, understand consumer preferences, and identify opportunities for growth.
  • Develop and implement public relations strategies to build positive media coverage and enhance brand reputation.
  • Oversee management of all media relations with support from the Assistant Marketing Manager.
  • Act as the primary point of contact for external clients communicating with the department; attending meetings and controlling processes as appropriate, and act as the primary point of contact for leadership to Marcom team communications, assigning projects and overseeing completion by the Marcom Team.
  • Oversee operations within the department as HOD, ensuring that the Marketing & Communications Plan (Monthly/Yearly) is properly executed based on the monthly Marketing Plan review session.
  • Plan and execute F&B events and promotions to drive foot traffic and generate revenue.

Ideal candidate:

  • 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; in addition to 6 years' experience in the sales and marketing or related professional area.
  • Possesses a 'business sense', with revenue knowledge, critical thinking, and the ability to analyze and critique promotions shared by the operations team before executing them within the marketing strategy.
  • Skilled at setting goals for personal and group accomplishment; working tenaciously to meet or exceed those goals.
  • Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.
  • Energetic, proactive, takes calculated risks, and perseveres to attain goals.

Salary package: BD1200-1300 + accommodation and transportation allowance.

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