Marketing coordinator

6 days ago


Manama, Manama, Bahrain AVANA Capital Full time
Bachelor of Business Administration(Management), MBA/PG Diploma in Business Mgmt Nationality: Any Nationality Vacancy: 1 Vacancy Job Description Overview: The Marketing Coordinator is responsible for supporting the implementation of marketing campaigns across digital and traditional channels. This role involves content creation, campaign coordination, social media management, and maintaining a comprehensive database of all marketing assets (blogs, graphics, videos, etc.). The ideal candidate is detail-oriented, creative, and data-driven, with a passion for driving high engagement and operational efficiency. Office Hours: This position requires strict adherence to office hours from 4:00 PM to 1:00 AM Bahrain Time, Monday to Friday. These hours are non-negotiable. Duties and Responsibilities: Campaign Implementation & Coordination: Assist in executing comprehensive marketing campaigns, including digital advertising, traditional media, email marketing, and social media initiatives. Manage the scheduling, planning, and delivery of marketing assets to ensure smooth campaign execution. Content Creation & Management: Write engaging blogs and newsletters utilizing internal resources. Oversee social media content planning, scheduling, and active engagement to maintain high engagement rates. Maintain and update the content database, ensuring all assets (blogs, graphics, videos, etc.) are cataloged in the company's CMS within 24 hours of creation. Data Analysis & Process Improvement: Gather and evaluate marketing data to measure campaign effectiveness and recommend enhancements. Monitor content usage and work to improve internal access and utilization by 15% quarterly. Event Support & Market Research: Assist in planning and executing events, managing vendor relationships, logistics, and ensuring memorable attendee experiences. Conduct market research and competitor analysis to identify trends and business opportunities. Cross-Functional Collaboration: Collaborate with internal departments and external partners to ensure consistent messaging and branding across all marketing campaigns. Stay informed of industry trends and best practices to continuously optimize marketing strategies. Key Results & Performance Metrics: Operational Efficiency: Reduce the average time from campaign concept to launch by 15% quarterly. Content Optimization: Increase the average engagement rate on blogs and newsletters by 7% quarterly without increasing marketing spend. Content Operations: Maintain a content calendar and ensure that 95% or more of scheduled content is posted on time. Achieve a 20% improvement in response time to customer inquiries and comments on social media platforms. Ensure that 98% of all created content is cataloged and accessible within 24 hours of creation. Increase internal content usage by 15% quarterly through improved cataloging and accessibility. Required Education, Experience, and Skills: Master's degree in Marketing, Communications, or a related field from a top-tier B School. Strong understanding of marketing principles, strategies, and techniques. Proficiency with marketing software, CRM platforms, and social media management tools. Excellent verbal and written communication skills. Exceptional organizational and multitasking abilities. Desired Characteristics: Keen attention to detail and strong data analysis skills. Creative thinker with a demonstrable ability to generate innovative ideas. Strong team player capable of collaborating effectively across cross-functional teams.
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