Public relations manager

3 weeks ago

Manama, Manama, Bahrain Gulf University Full time
Reporting: The Public Relations Officer shall report to the University President.
Responsibilities:
The Public Relations (PR) Officer shall be responsible for:– Planning, developing and executing PR strategies of the university– Communicating and networking with internal and external stakeholders regularly including media organizations/houses both print and digital media representing and promoting GU's distinctive excellence institution of higher learning.– Supporting GU's mission and strategic goals and delivering GU core values to internal and external constituencies through publications, media relations, photography and electronic communications.– Celebrating and share the news and accomplishments of academic programs, alumni, faculty, leadership, partners, staff, and students– Increasing the overall reputation and awareness of the university.– Increasing the overall reputation and awareness of the university– Assisting in expanding GU's engagement with communities public and private sectors– Working with media outlets from around the Kingdom of Bahrain to tell the GU story.– Developing effective internal communications to help GU campus community– Understand and share the GU brand story consistently.– Increasing the flexibility and usability of GU branded marks and marketing collateral and ensure brand compliance across various university channels.– Refocusing resources in communications to develop news and consumer content that will support pillars of GU's brand and key focus areas as defined in the university's strategic plan– Creating comprehensive university brand campaign that supports the values identified in the GU strategic plan and resonates with the outlined target audiences.– Creating impact in social media and reaching people via multiple channels with updates and posts about university events, activities, achievements, and announcements– Ensuring University communication is compliant with the University's corporate style and brand identity, as set out in GU policy and procedures.– Assisting in monitoring and maintaining the implementation of the University's visual identity through target audiences' interactions
Requirements:

Hold bachelor's degree from a recognized university in business/management/media studies/marketing/social science
At least 1 year of working experience in PR office in higher education institutions
Minimum 2 years of work experience in PR, Marketing, media and communications industry
Excellent oral and written communication and interpersonal skills
Excellent IT skills
Ability to work in teams and within deadline
Creativity, flexibility and problem solving skill
Networking, negotiation skills with strategy driven approach

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