Public relations manager

2 weeks ago


Manama, Manama, Bahrain RESO Full time
Reporting: The Public Relations Officer shall report to the University President. Responsibilities: Planning, developing and executing PR strategies of the university. Communicating and networking with internal and external stakeholders regularly, including media organizations/houses both print and digital media, representing and promoting GU's distinctive excellence as an institution of higher learning. Supporting GU's mission and strategic goals and delivering GU core values to internal and external constituencies through publications, media relations, photography, and electronic communications. Celebrating and sharing the news and accomplishments of academic programs, alumni, faculty, leadership, partners, staff, and students. Increasing the overall reputation and awareness of the university. Assisting in expanding GU's engagement with communities in the public and private sectors. Working with media outlets from around the Kingdom of Bahrain to tell the GU story. Developing effective internal communications to help the GU campus community. Understanding and sharing the GU brand story consistently. Increasing the flexibility and usability of GU branded marks and marketing collateral and ensuring brand compliance across various university channels. Refocusing resources in communications to develop news and consumer content that will support pillars of GU's brand and key focus areas as defined in the university's strategic plan. Creating a comprehensive university brand campaign that supports the values identified in the GU strategic plan and resonates with the outlined target audiences. Creating impact in social media and reaching people via multiple channels with updates and posts about university events, activities, achievements, and announcements. Ensuring university communication is compliant with the University's corporate style and brand identity, as set out in GU policy and procedures. Assisting in monitoring and maintaining the implementation of the University's visual identity through target audiences' interactions. Requirements: Hold a bachelor's degree from a recognized university in business/management/media studies/marketing/social science. At least 1 year of working experience in a PR office in higher education institutions. Minimum 2 years of work experience in PR, marketing, media, and communications industry. Excellent oral and written communication and interpersonal skills. Excellent IT skills. Ability to work in teams and within deadlines. Creativity, flexibility, and problem-solving skills. Networking and negotiation skills with a strategy-driven approach.
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