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Food and beverage
12 hours ago
We are a quick-service snack and beverage chain certified with ISO 22000 and holding Halal and HACCP accreditation.
Unique Value Proposition (UVP)- Indian Flavors: Our menu features local ingredients, prepared by skilled chefs, to serve authentic Indian food.
- Consistent Ambiance: All our outlets have a similar cultural theme, providing a consistent experience for customers.
- Loyalty Program: We have planned a rewards program and a mobile app tailored for Indian preferences.
- Diverse Menu: Our menu is extensive, including seasonal items, catering to various Indian tastes and occasions.
- Sustainability Efforts: We support local agriculture and follow eco-friendly practices, aligning with India's increasing environmental awareness.
- Digital Integration: We use digital platforms to make the customer experience more straightforward.
- Community Space: Our stores serve as spaces for community events, blending Indian traditions with a modern vibe.
- Reliance: A key player in the modern trade segment, Reliance provides a significant platform for us to reach a wide range of consumers across various regions.
- Lulu: Our association with Lulu has been pivotal, offering access to a diverse customer base in a retail environment known for quality and variety.
- Nesto: By partnering with Nesto, we ensure that our snacks are available in a retail chain that is growing and highly frequented by our target demographic.
- Herb-Infused Delights: Our snacks are enhanced with Indian herbs like tulsi and ashwagandha.
- Local Fusion: Our Masala Mango Salsa Chips and Tandoori Pineapple Bites merge global tastes with local Indian palates.
- Ayurvedic-Inspired: Our snacks that align with Ayurvedic principles cater to consumers seeking balance and wellness in their diet.
- Superfoods: Integrating superfoods such as quinoa and moringa, we cater to the nutritionally discerning customer.
- Locally Sourced: Using local ingredients supports community farmers and minimizes carbon footprint.
- Slow Baking: This method enhances flavor while preserving nutrients, aligning with our health-centric values.
- Air-Frying: Offering healthier, air-fried snack options showcases our innovation in healthier snack alternatives.
- Cold-Pressing: By employing cold-press techniques, we ensure that our snacks retain their full nutritional value.
- International Presence: Operating in countries like UAE, Kuwait, Oman, Bahrain, and Saudi Arabia for a strong global footprint.
- Retail and Wholesale Networks: Over 2,800 retailers, including flagship stores, independent bakeries, and various stores, bringing products closer to consumers.
- Digital Platforms: Growing online presence on e-commerce and quick-commerce platforms, ensuring accessibility and convenience for customers.
- Retail: Collaborations with major supermarkets, hypermarkets, and local grocery stores.
- Online: Strong presence on Amazon and Flipkart, featuring a broad range of snacks.
- Distributors: Partnerships with regional and wholesale distributors for an extensive retail network and supply to foodservice establishments.
- Q-Commerce: Collaborations with food delivery platforms like Zomato, Swiggy, and Potafo for swift delivery options.
- CAPEX: Plant and Machinery capacity addition, Opening of New Outlets, etc. - 8 Crores (40%)
- OPEX: Increased COGS from business growth (Inventory), Upgradation of Business systems, etc. - 5 Crores (25%)
- Marketing: Investments related to new branding, communication, digital marketing, print advertising, events and expo participations, etc. - 4 Crores (20%)
- New Hires: Salaries for new team members in other regions - 2 Crores (10%)
- Product Development: R&D for improving quality, taste and shelf life while reducing costs - 1 Crore (5%)
- Revenue (In INR Crores) FY 24: 50 FY 25: 100 FY 26: 110 Note: The year 2021-22 saw a dip in revenue, which has been influenced by the shutting down of 3 franchisee-operated outlets due to COVID-19.
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