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Digital & Marcom Marketing Manager
4 weeks ago
**Roles & Responsibilities**:
- Building the brand as a leader in the Fintech industry in the Kingdom of Bahrain
- Setting the Marketing strategy and PR strategy and operational plan of the company
- Setting up the communication channels and social media platforms
- Hands on experience and to digital marketing and use of social media
- Developing the communication material and brand elements
- Optimizing the user experience for existing products and services
- Setting up a communication channel with the merchants’ network
- Ensure consumer voice is heard to products, sales, operations, and executive management
- Build, coach, and lead marketing dept.
- Market segmentation, and identifying niche verticals
- Customer retention plans, and customer engagement.
- CAC responsibility.
- Responsible for marketing campaign ROI
- Ability to analyse consumer behaviour
- Ability to use analytical solutions to track user experience.
- Design and manage the loyalty program.
**Qualifications & Skills**:
- 6 to 10 years’ experience
- BSc in Marketing or Business Administration
- Time management skills and planning skills
- Ability to build rapport
- Worked in service industry with high subscriber growth targets
- At least 1-3 years of experience motivating and leading teams
- Experienced in digital products and mobile app marketing
develop solutions
- Excellent end-to-end problem-solving skills and ability to prioritize issues and analysis
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