Marketing Manager
2 weeks ago
Ø **Duties and Responsibilities**:
Ø Leading integrated marketing strategies and developing the marketing plan and the marketing calendar
Ø Lead the Promotional planning process, scope out promotions lead all-agency briefings, finalize/agree promotional plans, managing execution of the plans and post campaign reviews to make strategic and informed decisions on future marketing activity
Ø Using customer insight and performance data to deliver the regional calendar at a local level
Ø Communicating and aligning marketing strategies and execution details between senior management
Ø Developing and maintaining partner relations
Ø Develop and ensure consistent communications across all marketing touch points to ensure business continuous demonstration of category leadership
Ø Launching product campaigns under creative platforms and locally relevant effective communication
Ø Maintaining effective in-store communication through development and execution of point of sales materials
Ø Enhancing the visibility at consumer decision making corridors
Ø Initiating and managing the pitching process of hiring advertising, PR and digital agencies.
Ø Leading digital marketing and PR projects through agencies
Ø Running research and analyzing and evaluating customer data to identify patterns that enable decision-making on brand strategy
Ø Communicating with various media buyers, advertising agencies, print houses, production companies, and other services to help marketing projects come to fruition
Ø Creating local store marketing tactics and plans to attract new customers, encourage return visits and loyalty, raise awareness, increase footfall, generate trial, create word of mouth, drive sales and increase average transaction value.
Ø Rolling out various brand activations of promotional and experiential marketing
Ø Creating customer engagement platforms and delivering the brand story, brand values and key attributes in each customer engagement opportunity
Ø Organizing media and influencer events, store inaugurations and community events
Ø Leveraging on sponsorship opportunities
Ø Analyzing potential strategic partner relationships for company marketing. Connecting with retailers and local businesses to form brand partnerships.
Ø Develop strategic marketing activations that deliver integrated through-the-line activities
Ø Ensure marketing team representation for cross-functional teams and business wide project.
**Salary**: Up to BD900.000 per month
Ability to commute/relocate:
- Manama: Reliably commute or planning to relocate before starting work (required)
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