Part-time Social Media Executive

3 months ago

Manama, Bahrain The British School of Bahrain Full time

**Part-time Social Media Executive**

Inspired Education is the leading global group of premium schools, with a portfolio of over 80 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 70,000 students receive a world-class learning experience from Kindergarten to Year 13.

In over 23 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.

By joining our award-winning team of over 11,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.

**ROLE SUMMARY**:
**The British School of Bahrain**

We are BSB, a school with roots in the historic and culturally rich country of Bahrain, which is now growing within the global community. Join us on this journey.

The British School of Bahrain is committed to providing a high-quality, international education for students in the Kingdom of Bahrain. We are a selective, coeducational, independent Nursery-through-Year 13 school. Our curriculum is based on the National Curriculum for England and Wales, with some adaptations to the local context and offers IGCSE and A-Level/BTEC examinations. While the language of academic instruction is English, we are a truly international school, and our pupils and staff come from over 82 different nationalities. The school has 2900 students on roll aged 3-18, it has a warm feel to it, and there is a sense of fun. Most importantly, our students are a joy to teach.

BSB is a member of the Inspired global group of schools, which aspires to the highest standards in private education. Integrating innovative, challenging and enriching programmes in the academic curriculum, performing arts and sport is central to the Inspired approach.

Judged as ‘Outstanding’ in both our most recent BSO and BQA inspections, we have high expectations of our students throughout their educational journey. Our aim is to provide our graduating students with a passport to the best universities, colleges and careers around the world.

**ROLE SUMMARY & JOB PURPOSE**

This is an exciting new role in a growing area of the business with huge potential. This role will be responsible for driving and implementing the organic social and content marketing campaigns across all regions globally including new school openings (online and physical).

The Social Media Executive will work with external agencies and drive an in-house organic social transition alongside the Head of Digital and Performance Director. This role will focus on delivering brand awareness, high engagement, enrolment and retention activity. This will involve driving the overarching planning, implementation, and optimisation of Inspired’s owned channels.

**ROLE**

This position will be responsible for the following:

- Lead and manage multiple social profiles for the Middle East and North Africa Region (MENA), working alongside the Head of Digital and Social Director. The region currently owns four schools:

- King’s School The Crown, Cairo, Egypt
- British School of Bahrain, Bahrain
- Khalil Gibran International School, Rabat, Morocco
- Knowledge Gate International School, Oman
- Thoroughly understand the needs and requirements of the individual schools in their markets and ensure the social strategy and frameworks support appropriate and relevant content and activities
- Monitor industry developments and identify opportunities for the business and measure their impact
- Identify potential revenue streams for the business through emerging social products
- Recommend social media tools that allow for organic social execution at a global level across all schools and greater levels of automation
- Work with leadership teams on ensuring that content is aligned to the school, region, country priorities and that social activity is clearly linked with commercial requirements.
- Identify ways to improve the overall social strategy which includes finding efficiencies, identifying gaps in the business and utilising the current resource to drive incremental awareness.
- Social campaign management: optimise deliverables to ensure the best business return on investment
- To support the marketing team with content marketing on social media and content discovery platforms, advising on KPIs and content strategies.
- To share regular social and content best practice updates with both the marketing business units to develop understanding across the board
- To reporting on KPI’s including metrics that evaluate brand awareness, ROI an

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