Social Media and Marketing Manager
2 weeks ago
As part of our team, you will play a vital role in driving brand awareness, increasing engagement, and connecting with our audience through innovative and tailored marketing efforts.
**Key Responsibilities**:
- **Social Media Management**:
- Manage day-to-day operations of social media platforms (Instagram, TikTok, Facebook, etc.).
- Create and schedule posts, stories, reels, and videos.
- Ensure content aligns with the brand’s aesthetic and values.
- **Content Creation**:
- Develop creative and engaging content strategies.
- Collaborate with designers, photographers, and videographers to produce high-quality visuals and videos.
- Write captions and copy that resonate with the target audience.
- **Marketing Strategy**:
- Plan and execute campaigns to drive traffic, engagement, and sales.
- Develop and manage content calendars to ensure timely postings.
- Conduct research to stay updated on current trends, hashtags, and platform features.
- **Analytics and Reporting**:
- Monitor and analyze performance metrics (engagement, reach, clicks, etc.).
- Use data insights to optimize campaigns and refine strategies.
- Provide regular reports on social media growth and marketing ROI.
- **Collaboration and Communication**:
- Work closely with the marketing and creative teams to ensure consistency across campaigns.
- Build relationships with influencers and brand ambassadors.
- **Customer Engagement**:
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Foster an engaged online community.
**Requirements**:
- Proven experience as a social media manager or similar role.
- Strong knowledge of platforms like Instagram, TikTok, Facebook, and Pinterest.
- Proficiency with social media tools such as Hootsuite, Buffer, or Sprout Social.
- Creative mindset with a strong eye for visuals and aesthetics.
- Strong written and verbal communication skills.
- Knowledge of analytics tools (Google Analytics, platform insights, etc.).
- Time management and ability to meet deadlines.
**Preferred Qualifications**:
- Photography/videography and editing skills.
- Familiarity with luxury brands or high-end marketing.
- Basic graphic design skills using Canva, Photoshop, or similar tools.
- Experience with influencer marketing.
**Job Types**: Full-time, Permanent
**Language**:
- English (required)
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