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Ads and Data Analyst
2 days ago
Ignite Software and Design is looking for a Digital Advertisements Manager to join the marketing team.
Key responsibilities:
- Setup and ongoing optimization and management of Digital Advertising campaigns for multiple clients.
- Management of ad budgets, testing ad creatives, keyword research, setting up audiences.
- Analysis of campaign data and reporting on recommendations and strategy on a monthly basis.
- Perform digital advertising audits.
- Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities.
- Actively collaborate with marketing specialist to align digital advertising campaigns with other ongoing initiatives.
- Monitor and track advertising budgets, ensuring efficient allocation and adherence to financial targets.
- Utilize eCommerce analytics tools (such as Google Analytics, or similar platforms) to track and analyze website traffic, user behavior, conversion rates, and other eCommerce key performance indicators (KPIs).
- Perform customer segmentation analysis to identify different customer segments, their buying behavior, and preferences, in order to driver targeted marketing campaigns and personalized experiences.
- Conduct funnel analysis to identify areas of opportunity and optimize the customer journey, from product discovery to purchase and retention.
- Analyze and interpret data from eCommerce platforms and marketplaces to assess sales performance, identify growth opportunities, and monitor competitive landscape.
- Provide data-driven recommendations and insights to optimize user experience, improve website performance, and drive revenue growth in the eCommerce channel.
- Other duties assigned.
**Requirements**:
- Minimum of one year of experience within digital advertising industry
- Excellent analytical skills
- Excellent organization and time management skills
- English skills (written and verbal communication skills)
- Knowledge of the following tools is an advantage:(SEO, Google Ads Manager, Facebook Ads Manager, Twitter Ads Manager and LinkedIn Ads Manager).
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