Ad Monetization Specialist
3 days ago
**Job Description: Ads Monetization Specialist**
**Key Responsibilities**:
- **Programmatic Campaign Management**:
- Manage and optimize programmatic advertising campaigns across diverse platforms (e.g., Google Ad Manager, DV360, The Trade Desk).
- Monitor and adjust campaigns in real time to maximize ROI and revenue generation.
- **Performance Analysis**:
- Analyze campaign performance data to identify trends, opportunities, and actionable insights.
- Generate comprehensive reports highlighting key metrics and suggesting improvements.
- **Strategy Development**:
- Develop and execute programmatic strategies to meet and exceed campaign objectives, including CPM, CTR, viewability, and revenue targets.
- Leverage audience insights and market data to refine targeting strategies.
- **Collaboration & Execution**:
- Work closely with cross-functional teams, including marketing, sales, and content teams, to ensure cohesive campaign execution.
- Partner with ad operations and analytics teams to troubleshoot and resolve issues.
- **Platform Optimization**:
- Stay updated on the latest ad technologies, industry trends, and platform capabilities to drive innovation.
- Test and implement new monetization opportunities, such as header bidding, PMP deals, and audience segmentation.
**Qualifications**:
- **Education**: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- **Experience**: Minimum 3-5 years of experience in programmatic advertising, ad monetization, or a related field.
- **Technical Skills**:
- Proficient in programmatic platforms (e.g., Google Ad Manager, SSPs, DSPs).
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics).
- Experience with A/B testing and conversion rate optimization.
- **Soft Skills**:
- Excellent communication and collaboration skills.
- Strong problem-solving abilities and a results-driven mindset.
**Preferred Qualifications**:
- Certification in programmatic platforms (e.g., Google Ads, DV360).
- Experience in managing large-scale campaigns with complex targeting.
- Knowledge of privacy regulations (e.g., GDPR, CCPA) and their impact on programmatic advertising.
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