Digital Marketing Manager
6 months ago
**Company**
One of the leading companies in the technology sector in GCC. Headquartered in Bahrain, the company offices expand to the Middle East and Europe. They are currently looking for a **Digital Marketing Manager **to be based in Bahrain.
**Duties & Responsibilities**:
**Brand & Strategic**:
- Be responsible for planning, developing, implementing, managing, and tracking the overall digital marketing strategy while optimizing our brand outreach and digital marketing campaigns across all digital channels.
- Integrate front-facing channels for a more seamless experience across the group. Analyze end to end consumer experience in different digital channels and work closely with cross functional teams for delivery. Monitor and improve regularly.
- Review the brand messages regularly to ascertain its consistency.
- Support in the management of databases for the group to integrate with the current market tools for consistently more optimized and targeted campaigns. Work with cross functional stakeholders
- Be responsible for the overall development of the web management, SEO/SEM, Google Analytics along with relevant stakeholders and suppliers when necessary.
- Increase engagement and authentication of channels.
- Measure and report analytics of overall performance quarter by quarter while monitoring growth monthly. Identify trends, insights, and learnings. Suggest optimizing for spend and performance based on the insights.
- Prepare and manage the digital marketing budget along with the respective business segment teams.
- Keep abreast with industry and market trends and best practices, evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate and research competitors and provide suggestions for improvement and creative growth strategies.
- Manage, in part, video developments amongst suppliers where necessary and implementations.
- Collaborate with agencies and other vendor partners where necessary and guide and train where necessary for team support.
**Campaign Management**:
- Research, strategize with other internal stakeholders and creating online presence for successful campaigns.
- Measuring and reporting on the performance of digital marketing campaigns and assess against goals (ROI and KPIs)
- Collaborate with internal teams to create landing pages and optimize user experience where necessary and support in the deployment of content within our channels.
- Oversee all the company's online accounts and create an inbound marketing plan that integrate well for campaigns
- Support in providing analytics and learnings as part of campaign closing reports while suggest activities for improving the quality of online content when and if necessary Internal Communication
- Support in enhancing experience of internal digital platforms when necessary.
**Qualification & Requirements**:
- BS/MS degree in Marketing, Digital Marketing, or related field
- Proven working experience in the digital space with minimum of 10-15 years of experience in related field.
- Experience in optimizing landing pages and user funnels, A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Experience in setting up and optimizing Google AdWords campaigns. General knowledge of HTML, CSS, and JavaScript development and constraints
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Up to date with the latest trends and best practices in online marketing and measurement
- Team player, good time-management, interpersonal, and communication skills
- Ability to manage multiple projects.
- Strong analytical skills, data-driven thinking, and problem-solving skills
**Salary**: From BD1,000.000 per month
**Experience**:
- digital Marketing in Telecom or Marketing Agency: 1 year (preferred)
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