Digital Marketing Executive
3 months ago
A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company's brand, products, or services. This role requires a blend of creativity and analytical skills to drive online traffic, generate leads, and increase sales through various digital marketing channels.
Key Responsibilities:
- **Campaign Development and Management**:
- Create and optimize content for the website and social networking accounts including Facebook, Twitter, LinkedIn, Instagram, and others.
- **SEO and SEM**:
- Conduct keyword research and web statistics reporting.
- Improve the company's organic search rankings and manage pay-per-click (PPC) campaigns.
- **Content Creation and Management**:
- Develop engaging and creative content for various digital platforms.
- Manage the company's website content and ensure it is up to date and optimized for search engines.
- **Social Media Management**:
- Manage social media channels, including content creation, scheduling posts, and engaging with the audience.
- Analyze and report on social media performance and suggest improvements.
- **Analytics and Reporting**:
- Monitor and analyze website traffic and online campaign performance using tools such as Google Analytics.
- Prepare detailed reports on campaign performance and ROI, and provide insights for improvement.
- **Collaboration and Coordination**:
- Work with internal teams to brainstorm new and innovative growth strategies.
- Coordinate with designers and developers to create digital content and ensure a seamless user experience.
- **Market Research and Trends**:
- Stay up to date with the latest digital marketing trends and best practices.
- Conduct market research and competitor analysis to identify opportunities for growth.
Qualifications:
- **Education**: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- **Experience**: 2-3 years of experience in digital marketing or a related role.
- **Skills**:
- Strong understanding of SEO and SEM techniques.
- Excellent written and verbal communication skills.
- Creativity and problem-solving abilities.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Knowledge of HTML, CSS, and content management systems (CMS) is a plus.
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