Director of Marketing

8 hours ago

Manama, Bahrain RAFFLES Full time

**Company Description**
Introducing Raffles Al Areen Palace Bahrain, an extraordinary addition to Raffles Hotel's renowned portfolio. This ultra-luxury property offers a unique experience as "The Palace of the Secret Garden." With 78 private pool villas ranging from 1 to 3 bedrooms, Raffles Al Areen Palace Bahrain redefines luxury hospitality in Bahrain. Our spacious villas, starting from 400 sqm, feature private pools and jacuzzis, providing guests with ultimate relaxation and privacy. Our dedicated team of Raffles Legendary Butlers ensures exceptional service and attention to detail, creating unforgettable moments for each guest. Conveniently located just 40 minutes from the airport and 30 minutes from the City Center, Raffles Al Areen Palace Bahrain offers easy access to Exhibition World Bahrain, Bahrain International Circuit (BIC), and the Al Dana Amphitheater, making it an ideal choice for cultural, entertainment, and business destinations.

As head of Marketing, your key responsibilities will be to develop marketing strategy for the hotel’s products or services to support business growth ambitions. Key focus on calendar of campaigns and events, develop brand strategy, set the marketing budget and analyze the market and competitors.

As Marketing Director, oversee the implementation of the marketing strategy through leadership of the marketing team.

**What you will be doing**:

- Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
- Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts
- Identify short
- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

**Responsibilities**
- Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
- Analyze key marketing performance metrics and provide market research, forecasts, competitor analysis, campaign results and consumer trends
- Provide tools and materials for the effective functioning of the sales and hotel operational teams
- Deliver an overview of all marketing activities aiming to drive awareness and sales - ranging from digital, print, media and social media to market research and direct marketing
- Oversee coordination with external agencies
- Produce hotel's Annual Commercial Strategy Plan, in partnership with on property leaders and regional support.
- Liaise with Raffles Global/Regional Brand, Public Relations & Communication teams
- Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.

**Qualifications**
To fulfil this role successfully, you should demonstrate the following minimum qualifications:
**Required skills and qualifications**
- Successful track record in senior marketing role and campaign creation
- Excellent leadership, communication, and decision-making skills
- Experience in digital and print marketing, content marketing, and social media marketing
- Proven ability to plan and manage budgets

**Preferred skills and qualifications**
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Proficiency with HTML, content management systems, and design software
- Established roster of media and PR contacts
- Desire to grow professionally through ongoing education

**Additional Information**
- Opportunity to join the first Raffles in Bahrain
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world
- Ability to make a difference through our Corporate Social Responsibility activities.

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