
Chief Marketing Officer
13 hours ago
**About **Calo**
Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.
**Role overview**
We are looking for an experienced and dynamic Chief Marketing Officer (CMO) to lead our marketing and growth efforts in the food tech industry. As a CMO, you will be responsible for developing and executing successful growth strategies that align with our company's goals, objectives, and vision.
**Main Responsibilities**
- Developing and executing successful growth & marketing strategies that align with the company's goals and vision
- Understanding the target audience, identifying industry trends, and leveraging data and analytics to make informed decisions
- Working with the relevant teams to optimize the growth funnels
- Building a strong brand identity and ensuring that the company's values and mission are reflected in all marketing efforts
- Collaborating with cross-functional teams such as Product, Engineering, and Operations to ensure that marketing efforts are aligned with overall business objectives
- Staying up-to-date on industry trends and changes in consumer behavior; and use this knowledge to create innovative and effective marketing campaigns that resonate with target audiences
- Using data and analytics to inform growth decisions and optimize campaigns to achieve the best possible results.
- Working closely with the CEO and leadership team to identify new growth opportunities and develop strategies to capitalize on them.
- Would be the final owner of the growth funnel, alongside the conversion KPIs
- Managing the Growth and Marketing teams, providing them with the support, guidance, and training they need to excel in their roles
- At least 10 years of experience in the growth and marketing space
- Proven track record of managing and building growth systems for a B2C organization
- At least 8 years of leadership experience in leading large multi-disciplinary teams
- Exceptional understanding of data and analytics and how to use them to inform growth decisions
- Excellent communication and interpersonal skills.
- Experience in tech start-ups, food-tech would be a big plus
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