Head of Marketing and Corporate Communication

3 months ago

Manama, Bahrain Finclude Full time

Head of Marketing and Corporate Communication

**JOB PURPOSE**:
The role holder is responsible for creating, developing and implementing the corporate communications and marketing strategies and initiatives for BDB and its products and services in coordination with the bank's departments and stakeholders. Ensuring that the Bank's presence, promotions & projects are meeting brand standards in order to market products and services successfully through the development of the following main pillars:

- Translate the overall brand strategy into marketing campaigns and in-market execution, resulting in brand awareness/equity and customer acquisition, usage, and loyalty
- Corporate advertising, media management, public relations, sponsorships, events, external & internal communication.

**KEY RESPONSIBILITIES**:
Key Responsibilities

Performance Indicators

1. Develop and implement the marketing and corporate communication strategy of the bank in coordination with other departments and ensures that the desired message conforms to desired standards of quality in line with BDB's corporate guidelines.

1. Positive customer & staff feedback leading to increase in sales of the Bank's products & services.

2. Growth in the Bank's facilities to targeted business segment. 3. Favorable media and corporate image in the community & an Employer of Choice.

Job Holder Line Manager

2. Enhance the knowledge and understanding of the bank's positioning among the bank's key audiences and shareholders in order to continuously support the bank's corporate image.

3. Set and oversee the department's budget for effective branding and positioning in accordance with the bank's strategy.

4. Build strong media partnerships and identify public relations opportunities to support the development and placement of editorials and articles in key

publications.

5. Conduct BDB advertising and reporting of media and digital marketing campaigns.

6. Supervise and coordinate the production of written and graphical material, press releases, and articles about all aspects of the bank, especially information regarding the bank's products and projects.

7. Facilitate positive publicity for the bank in local and international media through advertising campaigns, informative articles, and other mediums of promotion.

8. Lead the corporate communications and public relations efforts to maintain positive relationships with customers, government officials, shareholders and key communities in which the bank functions.

9. Develop the bank's brand awareness among the employees and collaborate with them to promote the public profile of the Bank.

10. Supervise the maintenance of the bank's website, act as the content manager and liaise with external providers of services to operate the website.

11. Design, execute, and monitor marketing campaigns that result in customer acquisition, usage, and loyalty

12. Oversee and unify marketing activities across Digital / Social Media, Public Relations, and Advertising

13. Manage the production of the bank's newsletter and any other publications and maintain consistency in the quality of messages.

14. Respond to all enquiries from the media and other external entities about the bank and its operations.

15. Ensure that fair and accurate information about the Bank is reported by the news media.

16. Participate in proactive and reactive crisis management programs, engage in writing of

4. Feedback about the overall corporate communication and promotion activities of the Bank

some news releases and speeches, and work cooperatively with outside public relations counsel.

17. Work closely with the business development & innovation tam to design and launch optimization campaigns to sustain growth.

18. Create a roadmap that optimizes all social media platforms campaigns.

20. Monitors, reports and analyses website analytics and digital performance campaigns.

21. Optimizes website SEO in order to improve the quality and quantity of website traffic to the BDB website by developing SEO / SEM campaigns as well as display advertising campaigns.

22. Manages retention and win-back campaigns

23. Conduct all related media buying activities and developing RFPs (request for proposal) from media suppliers and agencies including the evaluation of the RFP's and negotiates the final rates with media vendors and agencies.

24. Ensures all relevant procedural / legislative requirements are fulfilled while delivering a quality and cost-effective service.

25. Contributes to the identification of opportunities for continuous improvement of systems, processes, and practices while taking into account 'international leading practice', improvement of business processes, cost reduction, and productivity improvement.

JOB CONTEXT

Job Nature & Working

Environment

The role holder should be self-driven to manage all the operations of the department and providing necessary updates to the team members and senior management on operating strategi

  • Head of Corporate Sales

    1 month ago

    Manama, Bahrain Finclude Full time

    Head of Corporate Sales **Key Responsibilities**: - Develop and implement sales strategies to achieve and exceed revenue targets, ensuring consistent business growth. - Build and maintain strong relationships with key corporate clients, maximizing customer lifetime value and retention. - Identify and capitalize on new market opportunities and segments to...

  • Marketing Communications Specialist

    7 months ago

    Manama, Bahrain TARTEEB Events & MArketing Full time

    Job Brief Marketing Communications responsibilities include distributing promotional material, corresponding to customer’s queries and comments on social media and networking during marketing events. Markets products by developing and implementing marketing, branding and advertising campaigns, manage our online and offline communication with clients and...

  • Marketing Communications Specialist

    6 months ago

    Manama, Bahrain TARTEEB Events & MArketing Full time

    Job Brief Marketing Communications responsibilities include distributing promotional material, corresponding to customer’s queries and comments on social media and networking during marketing events. Markets products by developing and implementing marketing, branding and advertising campaigns, manage our online and offline communication with clients and...

  • Outdoor Corporate Sales and Marketing

    6 months ago

    Manama, Bahrain Al Namal Group of Companies Full time

    Job for Bahrainis only!! Bahraini Male / Female Arabic/English Ready to join immediately. The role of outdoor corporate Sales and Marketing - Entertainment and hospitality Industry will involve: - Prepare and implement annual and monthly sales & marketing plans driving brand awareness, visitors and ultimately revenue across offline and online...

  • Marketing Communications Manager

    7 months ago

    Manama, Bahrain TARTEEB Events & MArketing Full time

    Job Summary: The MARCOM Manager is responsible for developing and implementing strategic marketing and communication initiatives to promote a company's products, services, and brand. They oversee the planning, execution, and evaluation of marketing campaigns across various channels to reach target audiences and achieve business objectives. The MARCOM Manager...

  • Digital Marketing and Communications Executive

    4 months ago

    Manama, Bahrain Hilton Full time

    Digital Marketing and Communications Executive A Digital Marketing and Communications Executive will play an important role in assisting the hotel in achieving key objectives in line with the annual marketing plan, current initiatives and relevant marketing activities relating directly to the hotel. The marketing team performs an integral role in bringing...

  • Group Marketing Head

    6 months ago

    Manama, Bahrain Career Maker Full time

    **Urgent Hiring !!** We have an open role for the Title - **Group Marketing Head** with a well-established Group in Bahrain. **Job Overview**: Planning, development, and execution of regional and destination-specific marketing and digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and other...

  • Head of Sales and Marketing

    6 months ago

    Manama, Bahrain Domo Ventures W.L.L. Full time

    A client of Domo Ventures is looking for a Head of Sales and Marketing for the pharmaceutical industry in Bahrain. Preference is given to applicants based in Bahrain **Title**: - Head of Sales and Marketing (with a Retail Background) **Location**: - Manama, Kingdom of Bahrain **Industry** - Healthcare/Medical/Pharmacy **Qualifications**: - Bachelor's...

  • Corporate Banker

    6 months ago

    Manama, Bahrain Citigroup, Inc. Full time

    Corporate Banker Corporate Bankers are relationship-focused finance professionals responsible for understanding the wide range of complex financial issues facing our clients around the world. Our Banking franchise is organized around three lines of business: Investment Banking, Corporate Banking and Commercial Banking. The unified Banking & International...

  • Corporate Banker

    6 months ago

    Manama, Bahrain Citi Full time

    Corporate Bankers are relationship-focused finance professionals responsible for understanding the wide range of complex financial issues facing our clients around the world. Our Banking franchise is organized around three lines of business: Investment Banking, Corporate Banking and Commercial Banking. The unified Banking & International organization...

  • Market Head Global Private Banking, Bahrain

    6 months ago

    Manama, Bahrain HSBC Full time

    Market Head Global Private Banking, Bahrain **Market Head - Global Private Banking, Bahrain (0000K8XY)** **Some careers shine brighter than others.** If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction,...

  • Group Head of Corporate Services

    8 months ago

    Manama, Bahrain Pantheon Ventures Full time

    **Job Purpose**: To lead the Group’s Corporate Services activities (covering Premises, Procurement, Facilities Management and Security) and to be fully accountable for the performance of the teams in each Unit or Branch responsible for the provision of these services, ensuring that over time a standard way of working is adopted under the leadership of the...

  • Market Head Global Private Banking, Bahrain

    6 months ago

    Manama, Bahrain HSBC Full time

    -Job description **Market Head - Global Private Banking, Bahrain (0000K8XY)** **Some careers shine brighter than others.** If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities,...

  • Sales and Marketing Manager

    8 months ago

    Manama, Bahrain Al Namal Group of Companies Full time

    A Family Entertainment Center into gaming and entertainment is looking for a Dynamic Sales and Marketing professional to drive the Marketing and sales function for their Center. Job Description: Sales and Marketing Manager Position Overview: A Sales and Marketing Manager plays a pivotal role in driving the sales and marketing strategies of a company. He...

  • Corporate Sales Executive

    6 months ago

    Manama, Bahrain JKR IT Full time

    Job Summary: Key Responsibilities: Sales Strategy and Execution: Develop and implement effective sales strategies to meet or exceed sales targets. Proactively identify new business opportunities and expand client base. Account Management: Manage and nurture relationships with existing clients. Understand client needs and offer solutions that align with...

  • Auditor - Treasury & Financial Markets

    4 months ago

    Manama, Bahrain Arab Banking Corporation Full time

    Bank ABC seeks to recruit an Auditor - Treasury & Financial Markets in the Group Audit Department based in our Head Office, in Bahrain. The Auditor - Treasury & Financial Markets will be responsible to support Group Audit in providing an opinion to Senior Management and the Audit Committee on the adequacy and effectiveness of internal controls. It...

  • Sales Executive

    6 months ago

    Manama, Bahrain Emaar Entertainment Bahrain Full time

    The Sales function for Emaar aims towards increasing hotel(s) occupancies and revenues by managing qualified business partners. In line with goals and strategies defined by the function head, business partners management covers opportunities qualification, contracting, promotional activities and hotel product awareness. The main focus will be to develop and...

  • Auditor - Treasury & Financial Markets

    3 months ago

    Manama, Bahrain Bank ABC Full time

    Auditor - Treasury & Financial Markets Bank ABC seeks to recruit an Auditor - Treasury & Financial Markets in the Group Audit Department based in our Head Office, in Bahrain. The Auditor - Treasury & Financial Markets will be responsible to support Group Audit in providing an opinion to Senior Management and the Audit Committee on the adequacy and...

  • Corporate Sales Manager

    6 months ago

    Manama, Bahrain Cluster Inter. Hotels Full time

    Responsible for Corporate and Travel Agent Room Sales for the hotel. - Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals. - Update action plans and financial objectives quarterly. - Identify new markets and business opportunities and increase sales. - Represent Hotels in various events and...

  • Required Corporate Sales Manager

    3 months ago

    Manama, Bahrain Telecom Service Company Full time

    **Required Corporate Sales Manager for a Telecom Services Company headquartered in Bahrain, with offices across the Middle East and other regions.** **Job Summary**: The Corporate Sales Manager will be responsible for driving sales activities within the corporate sector in Bahrain, generating leads and sales, managing key client accounts, and ensuring...