Cybersecurity Marketing Lead

5 days ago


Manama, Manama, Bahrain RESO Full time

In this role, you'll be responsible for leading our go-to-market strategies and plans for our security and compliance portfolio. Your expertise will help us develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.

Responsibilities
  • Develop and execute go-to-market plans for Canonical's range of security and compliance products
  • Lead content dissemination planning, campaign development, and product launch planning
  • Collaborate with demand generation teams to create and improve strategies that drive traffic to our content and optimize marketing funnels
  • Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base

Requirements

  • Experience in marketing functions for enterprise IT products
  • Passion for the cybersecurity industry and cybersecurity marketing
  • Strong interpersonal management skills
  • Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
  • Appetite to deliver strong results and innovation
  • Growth mindset - someone who is not afraid to think big and take on risk
  • Willingness to roll up their sleeves
  • Exceptional verbal and written communication skills
  • Ability to work and thrive in a self-starter, fast-paced and changing environment

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