
Senior Marketing Strategist
10 hours ago
About the Role
This position oversees key areas of media coverage, collateral, publications, special events/promotions, community relations, and advertising for F&B outlets.
Responsibilities
- Develop a strong understanding of brand guidelines across all areas and ensure implementation across all communication channels to meet brand standards.
- Execute marketing communication strategies across all marketing channels.
- Implement a comprehensive digital marketing and social media strategy to increase brand awareness.
- Develop campaigns and maintain media lists.
- Establish good working relationships with local and international media and host media familiarizations.
- Implement marketing partnerships, public relations, and promotional campaigns to create awareness and drive revenue.
- Execute media placements for F&B brands through news releases and personal contacts.
- Develop F&B promotions; release to press and/or target audience.
- Explore valuable media trades where appropriate.
- Maintain the media gallery with up-to-date imagery and press releases.
- Develop engaging media-rich content for distribution to the media/social media platforms. Monitor news coverage and circulate internally.
- Establish PR & Communications programs that will benefit F&B strategies and initiatives.
- Engage with the Food and Beverage team in the development, strategizing collaboration in partnership leveraging the calendar of events. Offer creativity in partnership or promotion to drive F&B sales, with collaterals and promotions in place.
- Plan and execute partnerships and brand collaborations to maximize opportunities to promote our F&B brands.
- Manage and execute all printed, digital, photography, or communication.
- Arrange and manage photography for events and promotions.
- Perform other reasonable duties assigned by management.
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