Senior Marketing Strategist

10 hours ago


Manama, Manama, Bahrain Domo Ventures W.L.L. Full time

About the Role

This position oversees key areas of media coverage, collateral, publications, special events/promotions, community relations, and advertising for F&B outlets.

Responsibilities

  • Develop a strong understanding of brand guidelines across all areas and ensure implementation across all communication channels to meet brand standards.
  • Execute marketing communication strategies across all marketing channels.
  • Implement a comprehensive digital marketing and social media strategy to increase brand awareness.
  • Develop campaigns and maintain media lists.
  • Establish good working relationships with local and international media and host media familiarizations.
  • Implement marketing partnerships, public relations, and promotional campaigns to create awareness and drive revenue.
  • Execute media placements for F&B brands through news releases and personal contacts.
  • Develop F&B promotions; release to press and/or target audience.
  • Explore valuable media trades where appropriate.
  • Maintain the media gallery with up-to-date imagery and press releases.
  • Develop engaging media-rich content for distribution to the media/social media platforms. Monitor news coverage and circulate internally.
  • Establish PR & Communications programs that will benefit F&B strategies and initiatives.
  • Engage with the Food and Beverage team in the development, strategizing collaboration in partnership leveraging the calendar of events. Offer creativity in partnership or promotion to drive F&B sales, with collaterals and promotions in place.
  • Plan and execute partnerships and brand collaborations to maximize opportunities to promote our F&B brands.
  • Manage and execute all printed, digital, photography, or communication.
  • Arrange and manage photography for events and promotions.
  • Perform other reasonable duties assigned by management.


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