Digital Content Strategist

2 days ago


Manama, Manama, Bahrain RESO Full time

We are looking for a talented Digital Content Strategist to join our team at Sofitel Bahrain Zallaq Thalassa Sea & Spa. As a key member of our marketing department, you will play a crucial role in developing and implementing a comprehensive digital content strategy that drives engagement and conversion.

The ideal candidate will have a strong background in digital marketing, with a minimum of 2 years of experience in a similar position. They should possess excellent writing and editing skills, be able to create engaging content, and have a deep understanding of the hospitality industry. In addition to these qualifications, the successful candidate will have excellent communication skills, both written and verbal.

Responsibilities will include creating and implementing a social media calendar, managing digital paid campaigns on Meta and OTAs, and acting as E-commerce leader for the hotel. The successful candidate will also assist the Director of Marketing in developing initiatives to increase traffic on direct channels and monitor and optimize traffic acquisition levers at the hotel level.

Main Responsibilities:
  • Develop and implement a comprehensive digital content strategy.
  • Create and implement a social media calendar.
  • Manage digital paid campaigns on Meta and OTAs.
  • Act as E-commerce leader for the hotel.
  • Monitor and optimize traffic acquisition levers.
Requirements:
  • Minimum 2 years of experience in a similar position.
  • Excellent writing and editing skills.
  • Strong knowledge of the hospitality industry.
  • Excellent communication skills.


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