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Lead Innovation and Design
3 weeks ago
We are seeking an experienced creative director to lead our team of designers, copywriters, and production artists in developing innovative marketing campaigns that meet business objectives.
About the Role:- Lead and review the work of the creative teams for all web, print, and digital marketing collateral.
- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.
Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities. Key Responsibilities Include:
Team Leadership- Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.
- Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.
- Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
- Oversee the presentation of final concepts, and obtain approvals for deliverables.
- Ten years of relevant experience, with seven or more years as a creative director in a marketing agency or corporate setting.
- Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget.
- Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
- Proven ability to develop successful concepts.
- Proficiency in leading a team of diverse, talented creatives.