Strategic Marketing Specialist for Automotive Retail

5 days ago


Manama, Manama, Bahrain RESO Full time

Company Overview: RESO is a leading luxury brand that prides itself on delivering exceptional customer experiences. Our team is dedicated to creating innovative marketing strategies that drive sales and enhance customer loyalty.

Job Summary: We are seeking a highly motivated and experienced Strategic Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing plans that align with our business objectives.

Key Responsibilities:

  • Develop and execute local marketing & media activities/events to engage customers and enhance segment share
  • Evaluate marketing effectiveness in terms of event attendance, customer acquisition, and loyalty
  • Collaborate with the Service department on welcome-back campaigns and ensure all customer documents adhere to corporate identity guidelines
  • Analyze Customer Satisfaction Index (CSI) results and coordinate action plans with HQ
  • Develop communication tools to promote dealer services, experiences, and Ferrari offerings
  • Coordinate customer complaints management and retain and manage digital and social media marketing providers
  • Oversee digital marketing campaigns, SEO/SEM, and PPC strategies to acquire new clients
  • Measure marketing spend effectiveness and implement best practices
  • Conduct post-event reviews and follow-ups, and develop internal training programs for new marketing assistants

Requirements:

  • Minimum 5 years of experience in automotive retail
  • Bachelor's degree in Marketing or a related field
  • Proficiency in English and Arabic

What We Offer:

  • Competitive salary and benefits package
  • Opportunities for professional development and career advancement
  • Dynamic work environment within a leading luxury brand


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