
Product Marketing Manager
18 hours ago
Role Overview:
As a Product Marketing Manager - IoT Specialist at Canonical, you will be responsible for developing and executing marketing strategies that drive the global go-to-market plans for our IoT portfolio. This role requires close collaboration with cross-functional teams, including Product, Engineering, Sales, and Content.
- Main Responsibilities:
- Develop go-to-market planning and execution for Canonical's range of IoT products
- Lead content dissemination planning, campaign development, and product launches
- Create compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
- Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base
- Collaborate with demand generation teams to create and improve strategies that drive traffic to our content, optimizing marketing funnels
- Work with other teams to plan events, webinars, and support paid and social media promotion
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns
Key Qualifications:
- Passion for IoT and some exposure to the embedded space
- Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
- Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
- Conversant in go-to-market strategies and methodologies
- Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
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