
Digital Marketing Strategist to Drive Business Growth
17 hours ago
We are seeking a skilled Digital Marketing Specialist to join our team at RESO. As a key member of our marketing department, you will be responsible for developing and executing performance-driven marketing strategies across various digital platforms.
Job OverviewIn this role, you will leverage SEO, paid media, content marketing, and analytics to enhance brand visibility, generate quality leads, and optimize conversion rates. Your expertise will help us stay ahead of the competition and drive business growth.
Key Responsibilities- Plan, execute, and manage paid advertising campaigns across Google Ads (Search, Display, You Tube), Meta Ads, Linked In Ads, and other relevant platforms.
- Conduct A/B testing, audience segmentation, and conversion tracking to optimize campaign effectiveness and maximize ROI.
- Analyze and track marketing performance using Google Analytics, GA4, UTM tracking, and data visualization tools to drive data-driven decisions.
- Implement SEO best practices, including keyword research, technical audits, and both on-page & off-page optimizations, to improve search rankings and organic traffic.
- Manage and optimize social media marketing campaigns, ensuring engaging content and paid social strategies drive audience engagement and brand awareness.
- Collaborate with UI/UX, content, and design teams to enhance landing pages, ad creatives, and user experience, improving overall conversion rates.
- Develop and execute remarketing and lead nurturing campaigns to improve customer retention and strengthen brand loyalty.
- Stay informed about the latest digital marketing trends, platform updates, and best practices to continuously refine strategies.
We are looking for a results-driven marketer with a passion for performance marketing and digital strategy. Key qualifications include:
- 2+ years of experience in digital marketing, performance marketing, or a related field.
- Proven hands-on experience with Google Ads, Meta Ads, Linked In Ads, and SEO.
- Strong analytical skills with proficiency in Google Analytics, UTM tracking, and marketing performance reporting tools.
- Understanding of conversion rate optimization (CRO), audience targeting, and remarketing techniques.
- Experience in website traffic analysis, UI/UX optimization, and marketing automation is a plus.
We offer a collaborative and dynamic work environment that values creativity, innovation, and results. Our team members enjoy opportunities for career growth and professional development, as well as a competitive salary package with performance-based incentives. If you're passionate about digital marketing and driven to achieve measurable results, we'd love to hear from you.
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